Based on Standards for Journalism Educators from the Journalism Education Association, this slide show addresses standard 1A.10: Value of and skills needed to package media products effectively, using various forms of journalistic design utilizing a range of visual, auditory and interactive methods for a variety of media.
2. JEA standards
• 1A.10. Value of and skills needed to package media
products effectively, using various forms of
journalistic design utilizing a range of visual,
auditory and interactive methods for a variety of
media
• 1B.7. The importance of effective information
design for all media
• principles of design
• visual entry points
• grid/column structure
• typography
• alternative story forms
• readability/navigation
• basic Web design (non-technical)
Wednesday, February 23, 2011
5. contrast
• pairing “opposite” or unlike elements to draw
attention to their differences
• in size: big/small, horizontal/vertical
• in color: light/dark
• in type: bold/light, all caps/lowercase
• in weight: thick/thin
Wednesday, February 23, 2011
8. dominance
• the term “dominance” usually refers to size,
meaning the element is 2-3 times larger than
all other elements in the design
• also called “Emphasis” although emphasis can
be achieved by color, weight, shape, etc
• CVI = center of visual impact
• focal point
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12. proportion
• also referred to as “scale” and sometimes
called “visual relationship”
• relationship of sizes among repeating shapes
• elements follow a hierarchy in size
• modular design packages (“mods”) are
smaller variations of each other with type
and other elements to scale
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19. informal balance
• elements are not equal in weight or
placement
• also called asymmetrical
• more contemporary than formal balance and
often creates more visual interest
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24. unity
• repetition of elements such as type, color or
shape to create a sense that everything goes
together and is part of a carefully planned
whole
• three-peat rule
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33. three types of space
• tight spacing: 0-3 pts, used to group like
elements (for packaging); creates unity
• standard spacing: generally 1 pica (although
outdated), used as consistent internal
margin; creates consistency
• expanded spacing: full grid or rail, used to
open up a design and separate key content;
creates isolation or emphasis
Wednesday, February 23, 2011
46. alternative story forms
• easier to read & offer more entry points
• break down info by category (rather than
inverted pyramid, which provides info in
order of importance)
• also called alts and charticles
• results from Poynter Eyetrack07 studies
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47. common types
• Q/A • by the numbers
• timeline • calendar
• quiz • checklist
• diagram • side-by-side
• chart • comparison
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61. newspaper design
• news value above the fold
• teasers and multiple entry points
• not too much gray (the “hand” rule)
• no tombstoned headlines
• importance of packaging
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72. where to look
• visit the JEA Bookstore (www.jea.org)
• magazines: Print, Communication Arts, CMYK
• Newspaper Designer’s Handbook (Tim
Harrower)
• Color Index, Type Index, Idea Index (Jim
Krause)
• Web sites and blogs (ilt)
• Best of the High School Press (NSPA)
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73. getting answers
• contact me: snichols@rocklin.k12.ca.us
• commission chair Mark Newton
• JEA web site > Certification
• study guide online at www.jea.org/
certification
• follow us on Twitter @jeaCertified
Wednesday, February 23, 2011