The document discusses strategies for using social media to engage students. It recommends creating a social media strategy that integrates students' existing social media experiences and both online and offline communication. The strategy should define goals, research the target audience, and choose appropriate platforms like Facebook, Twitter, blogs and YouTube where the audience already engages. Content should be audience-focused and promoted across integrated online and offline channels to gain momentum and measure outcomes against university goals.

1. Social Strategies: Using the Web to Engage Students Jessica Krywosa, Director of Web Communication, Suffolk University krywosa.com doteduguru.com @jesskry ____________________________

3. Shiny Object Syndrome ____________________________

35. questions? ____________________________ Jessica Krywosa krywosa.com doteduguru.com @jesskry