Presented at the 2010 Georgia Digital Government Summit September 30, 2010 in Atlanta, GA.

1. Social Media and the Next Generation Workforce: trends and impacts Jessica Pater Associate Director, Foundations for the Future Georgia Tech Research Institute

2. Outline Who/Context Where/Platforms How/Pathways What/Content Issues Future

3. Context

4. Context/Who? Millennials

5. Context Between 2004 and 2008, teens that have cell phones grew from 45% to 71% in the US – in 2008, 88% of surveyed parents had a cell phone 77% of teens own a gaming console 74% of teens own an iPod/mp3 player 60% of teens own a desktop/laptop 55% of teens own a portable gaming device Pew Internet & American Life Project

6. Where? Social Networking Sites

7. * Indonesia, Turkey, Malaysia, Philippines, Norway, Singapore

8. Where? Social Networks 73% of teens use social networking sites weekly Twitter is the exception – only 8% of Internet users ages 12-17 use Twitter (68% of which are female) 6.3, The average number of profiles per teen National School Board Association

9. Where? Virtual Worlds/Immersive Platforms

10. Where?

11. That’s a staggering 12% of the Global population, of which 89% are under the age of 18!

14. What / Education? 59% of students report discussing education-related topics through SNS; 50% direct schoolwork Activities 41% posting messages 29% uploading music 32% downloading music 25% updating profile 30% downloading video 24% uploading photos National School Board Association

15. What/Education? Innovative Projects Around the World with 80 Schools (Ning) Project K-Nect (mobile phones) Ramapo Island (Second Life – Teen Grid) Flat Classroom Project (Wikispaces) River City Project (MUVE)

16. Issues ABC’s of the Internet Destructive Sites Cyberbullying Sexting Gambling Addiction

17. Future Changes to social norms Voluntarily giving up privacy Revolutions are rarely bloodless Passive media consumption – RIP Re-definition of identity through technology

18. Future We don’t know….but what we do know about the upcoming generation… They prize freedom and freedom of choice They want to customize things, make them their own They’re natural collaborators, who enjoy a conversation, not a lecture They’ll scrutinize you and your organization They insist on integrity They want to have fun, even at work and at School Speed is normal Innovation is part of life Bart Muskala