How to succeed with your crowd funding campaign - read it BEFORE launching ! http://bit.ly/1hO6V7z (campaign link)

1. Top 11
crowdfunding tips
How to be successful with your
campaign start

2. s
th g
on in
m ch
2 un
t o la
1 re
fo
be
n
A
te
a
ip
ic
t
1

3. Popularity
Costs
Target audience
Projects funded
Way to collect $
Choose the right
platform
2

4. 3
Prepare your
stor yboard

5. r
u
o
Y
o
e
id
V
2 to 3 minute length
Who are you?
What are your motivations?
How great is your product?
What’s in it for me as a backer?
Keep it short, real & attractive - be playful

6. S
ur
Yo
Details from video:
Product - benefits
Brand - added value
Contribution - why? - perks
Team - risks & challenges - FAQs
to
ry
Prioritize images &
Coherent & simple
bold text

7. Look at other projects, other
platforms’ projects. Don’t forget
to go beyond your own industry
and to check out leaders’
strategies, videos, perks, etc.
4
Watch the Competition

8. 5
Get closer to the press
& influential blogs
Find out what they want to earn by
promoting your project

9. ple en
eo twe
tp
D
be
os
US
te
M
ibu 00
nt r & 1
co
10
6
Decide - very
carefully - what
would be your Perks
for your contributors

10. Set up limited edition offers for early
adopters & define proportional stages
Choosing between 6 and 12 perks works best
DON’T underestimate
your lower level
contributors. Of fer
them more than a
simple « thank you » make them smile :)

11. 7
Where’s the $ going?
Financial Plan
Write a very precise

12. Perks
Production
Shipping
Quantities
Actions
Social Networks
Press & Blogs
Design
Video
Prototypes
Etc.
Fees
Transparency
Platform
Paypal
Others

13. th
al
ng
im
pt n le
O
ig
ys
pa
da
m
ca
30
8
Set up Launch &
Closing Dates
+ Rewards & delivery dates

14. 9
Prepare the
ground with
Your Network

15. Set up a launch page to
tease your audience.
Personalize your messages.
Implement a contest to push
people to register, like &
share your campaign.
Collect as many addresses
as you can. Live it every day.

16. Back up some projects
10
Give to Receive - show people your implication

17. 11
Talk from a Backer’s
point of view,
NOT Yours!
Be mysterious and surprise your potential contributors

18. r
op
ou lo
y e
ep n t h
Ke e i
nc
ie
ud
a
What’s your added value?
Underpromised - Overdelivered

19. USEFUL TOOLS
Watch competition - www.compete.com
Kit Media tool - www.storyboard.com
Campaign Pre-launch - www.launchrock.com

20. Be Ready for my next Campaign
February 10th - 2014
http://divine.launchrock.com

21. Jérémie Lorrain
Keep in touch - check out the entire
article