5. r
u
o
Y
o
e
id
V
2 to 3 minute length
Who are you?
What are your motivations?
How great is your product?
What’s in it for me as a backer?
Keep it short, real & attractive - be playful
6. S
ur
Yo
Details from video:
Product - benefits
Brand - added value
Contribution - why? - perks
Team - risks & challenges - FAQs
to
ry
Prioritize images &
Coherent & simple
bold text
7. Look at other projects, other
platforms’ projects. Don’t forget
to go beyond your own industry
and to check out leaders’
strategies, videos, perks, etc.
4
Watch the Competition
8. 5
Get closer to the press
& influential blogs
Find out what they want to earn by
promoting your project
10. Set up limited edition offers for early
adopters & define proportional stages
Choosing between 6 and 12 perks works best
DON’T underestimate
your lower level
contributors. Of fer
them more than a
simple « thank you » make them smile :)
15. Set up a launch page to
tease your audience.
Personalize your messages.
Implement a contest to push
people to register, like &
share your campaign.
Collect as many addresses
as you can. Live it every day.
16. Back up some projects
10
Give to Receive - show people your implication
17. 11
Talk from a Backer’s
point of view,
NOT Yours!
Be mysterious and surprise your potential contributors
18. r
op
ou lo
y e
ep n t h
Ke e i
nc
ie
ud
a
What’s your added value?
Underpromised - Overdelivered