Social Analytics Framework

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This is a framework for measuring social media that I've licensed under Creative Commons Attribution-NonCommercial-ShareAlike. I invite you to take my ideas on slide one and adapt them to fit your business on the blank template on slide 2. Let me know how it works! @johnlovett

Technologie Business

The Social Analytics Framework

Corporate Objectives Measures Tactics
Goals (channels)

@johnlovett ⋄ Web Analytics Demystiﬁed © 2011 ⋄

JOHN LOVETT
Senior Partner, Web Analytics Demystiﬁed
www.socialmediametricssecrets.com
John@webanalyticsdemystiﬁed.com
@johnlovett

Insights from Web Analytics Demystified
www.webanalyticsdemystified.com

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Social Analytics Framework

1. The Social Analytics Framework Forums Commu nities Microm es edia n iti m mu edia Your W ebsite Co crom cial ses s C Fo Mi So ormi bs t M om ru ution Conv te tf e ic m m lraW ro un Tim tion s Pu m it Rate Yo Ra Int Rat Bl e d ie o r on Resol ersio e o lu og ia s er a e Sc cti s R es e fa cti me ties Co Un n tis o Blo So dia nt iq ca e s s n Sa i tiv rib ue te Co Mi mun Co rum ms or l te Ad Ac Plgs cia n s n ver uto c a ce vo cro o Fo Vo sa m r Generate Facilitate dv uen atf lu tio A ﬂ cy Forum Eng m Comm e Interactions Support In voca age t me nt Foster Promote Ad pac Im haring Platfo s unitie Dialogue Advocacy Social ds edia Reac Revenue h Tren Veloci ent rms ty Sentim Media S AcquisitionInnovation Microm s Gain Spur Share of Voice Exposure Loyalty Innovation Idea Impact Corporate Objectives Measures Tactics Owned Media Goals (channels) Earned Media Note: Goals, Objectives, Measures, and Tactics presented in this framework are examples. Customize these for your organization. @johnlovett ⋄ Web Analytics Demystiﬁed © 2011 ⋄

3. JOHN LOVETT Senior Partner, Web Analytics Demystiﬁed www.socialmediametricssecrets.com John@webanalyticsdemystiﬁed.com @johnlovett Insights from Web Analytics Demystified www.webanalyticsdemystified.com

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