BTN Technology Day Amsterdam 2014 Advancing Business Travel Intelligence

1. Advancing Business Travel
Intelligence
“Travel buyers and suppliers discuss
how they get more actionable
intelligence from their data”

2. The Panel
Catalin Ciobanu, Director, İnnovation & Big Data
Analytics, Carlson Wagonlit Travel
Leighton Simms, EMEA Travel Manager, Cisco
Moderator: Jean-Michel Kadaner, President, Key
Corporate Solutions

3. Quotes
“Let's start with a few basic facts uncovered by surveys of corporate travel managers
conducted over the last three years:
• 72 percent of corporations want improved travel information reporting
• 78 percent of corporations rate accuracy of travel reports as an important or very
important factor in choosing a travel management company
• 60 percent of corporations are dissatisfied with the accuracy of current
management reporting
• 45 percent of corporations cite the need for better reports as their primary reason
for switching TMCs”
Kyle Moser Cornerstone Information systems

4. Quotes Again
“Get ready for the future: Use BI now”
1. Business intelligence is the backbone of your travel program, so use what you already have:
transaction data through your TMC, expense data provided by your expense management system
and credit card data.
2. Remember the importance of data quality and the right questions to ask. Look at the results in
context and if they seem strange, dive deeper into the transaction that caused the problem. If
you can’t find a solution within the transaction, chances are your underlying data is not the data
you need to answer your question. Or perhaps your question is too narrow or wide to bring
meaningful results. Go back, check and amend.
3. Establish reporting standards across your program when analyzing. This will make the quality
check and progress much faster and lead to quicker results. If you’re part of a travel association,
talk to them about industry-wide data standards.
4. You can draw many insights from the data you already have access to, and moving from past to
present and future intelligence will unearth them. Speak to your TMC or consulting partner about
how you can make better use of this—it will help you prepare for the arrival of Big Data.
Claudia Unger, Director of Research & Intelligence for BCD Travel

5. The four phases of Wisdom
Wisdom = People + Knowledge + Action
Wisdom allows
organizations to
exploit the
value of their
resources
toward
accomplishing
the corporate
Understanding principles
Understanding patterns
Understanding relations mission.

6. Be carefull !
Do not mix it up with this…
1. You believe in Father Xmas
2. You do not believe in Father Xmas
3. You are Father Xmas
4. You look like Father Xmas
The Four stages of Maturity….

7. We are talking about Actionable Data

8. Do you follow ?
Note : All trademarks, service marks, collective marks, design rights, personality rights,
copyrights, registered names, mottos, logos, avatars, insignias and marks used or cited in this
presentation are the property of their respective owners and this presentation in no way
accepts any responsibility for an infringement on one of the above.

9. Disruption factors
Yesterday…
The Good Old Days…..

10. Disruptions one more
Today and tomorow…
A bright New World….

11. Disruptions, and another over 20 Years

12. Disruptions, last one

13. Some drawbacks..Some…
• Insufficient immediate, direct access to
complete and accurate travel information
• Multiple suppliers and intermediaries
• Travel purchased inside and outside of the
established, managed supply chain
• Significant amount of spend buried in card
purchases
• And a host of things I'm probably missing

14. Solutions and expertise ?
We are starting this right now with Leighton and
Catalin…and my first question will be….

15. Last but not least
Thank you all for your participation….