3. Mass Media – Tools that deliver messages to
lots of people
TV
Radio
Magazines
Internet
Newspapers
Others?
4. Advertising
creates a new need
The ad starts by
convincing you that
you need
something you
didn’t know you
needed before
Then the ad shows
that their product
will fill that need
9. These numbers prove
you need our product
The ad uses science,
scientific language, or
statistics to prove their
product is good
Even if you don’t
understand what we’re
talking about, we sound
really smart and credible.
10. Speak to people in
plain and simple terms
The ad uses
simple, common
language, images, and
content to appeal to
the average person
Let me explain this to
you in terms you would
understand.
11.
12.
13.
14.
15.
16.
17. Those in favour say that advertising educates
consumers about new products and services
that can help them improve their lives. It also
increases sales so that companies can
produce things at lower costs and make
things cheaper.
18. On the other side, critics say that consumers
pay for advertising through higher product
prices. They say that small companies
sometimes have to close because they
cannot compete with larger ones.
19. These are the major techniques used by the
advertisers to advertise their product. There
are some different techniques used for online
advertising such as web banner advertising in
which a banner is placed on web pages,
content advertising using content to
advertise the product online, link advertising
giving links on different sites to directly visit
the product website, etc.
