Presentation to Business Lawyers Network October 2011

1. Personal Branding using LinkedIn

2. Is it the one that you want? You already represent a brand

3. Tom Peters 1997

6. Think I nc.

7. The Personal Branding Cycle

8. What solutions are you selling?

9. Who is your exact target?

10. What’s your message?

11. LinkedIn: helps identify what we are selling and differentiate from competitors

12. Temporarily Shut Off Notifications

13. Being Found

14. Being “Findable” by the Right People

16. How Do You Make Page 1?

17. Complete Required Fields

19. Use Key Words

20. Shared Connections & Groups

21. Differentiation

22. Differentiate in the Headline Section

23. Convey Credibility & Solutions

24. Use Target Appropriate Social Tone

25. Be Seen as a Subject Matter Expert

26. Become a Subject Matter Expert

27. Presentations & Expert Answers

28. Plug into Referral Pipelines

29. Develop Networks with Potential Referral Sources

30. Connect Using Q & A

31. Personal Branding using LinkedIn