Personal Branding 2011

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John Bates

Presentation to Business Lawyers Network October 2011

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LinkedIn: helps identify what we are selling and differentiate from competitors

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Develop Networks with Potential Referral Sources

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Bret Simmons

Your professional brand is defined by information found about you online. Today's buyer starts their search before the salesperson enters the equation. A compelling, optimized LinkedIn profile is an opportunity to not only be found online, but to control that digital first impression. Learn how to create a complete, keyword optimized LinkedIn profile. Research shows you are 40 times more effective in all your efforts on LinkedIn with a complete profile. Understand the value of a building a large LinkedIn network of connections. The size of your network is directly linked to your rank in Google and LinkedIn search. However, it's not enough to have a complete, keyword optimized profile and a large network. This is only the foundation you build upon. To be successful on LinkedIn you need to proactively reach out to your network: engage with valuable content and status updates that are both helpful and relevant to your target audience. LinkedIn members are searching for thought leadership on LinkedIn. This is an opportunity to warm up the cold call and position yourself not as a service provide, but a valuable resource. Your content should reinforce your branding statement and address the challenges that your clients and potential clients have. If you do this consistently, your network will have a clear understanding of your value proposition and reach out when they have a need. Remember "People love to buy, but they hate to be sold." I coach people on how to use LinkedIn to market themselves and their business to a targeted audience. If you want to learn more about this, please reach out to me for a complimentary consultation. 201.444.2991 or merrill.theresa@gmail.com

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