This document provides a template for a presentation on defining 21st century marketing. It includes an outline discussing how marketing is important for business success, has a broad scope, and is everyone's responsibility. The outline also notes marketing concepts are basic but changing, and marketing involves accomplishing seven tasks. The template provides examples of title lines, headings, pictures, and guidance for an introduction, summary, conclusion, and cover page.

1. 1
HYPERMARKETING class
Prof. Bong De Ungria
Ateneo Graduate School of Business
Downloadable Template

2. 2
HYPERMARKETING class
Prof. Bong De Ungria
Ateneo Graduate School of Business
Downloadable Template

3. CHAPTER NAME
Your Name
Ateneo Graduate School of Business
Put the corresponding Part Title of Kotler
Here (There are 8 parts starting from
Understanding Marketing Management)
Picture
Your blog or website here….
Picture
Picture

4. Outline:
21st century marketing is…
1. Important to business success (why?)
2. Used for everything (for what?, scope)
3. Everyone’s responsibility (who?)
4. Basic (what are core concepts?)
5. Changing
6. Accomplishing 7 Tasks

5. Outline:
Title Line
1. Sub-titles which are also headings of the
individual slides
(be creative so that the outline is
informative, specific but not too wordy)
Picture

6. 1. Marketing
2. Finance
3. Operations
4. HR
Including:
– Delivery personnel
– Security guards
– Secretaries
– Collectors
– Messenger
21st Century Marketing Concept 3:
Every employee is a marketer!

7. 1. Details
Sample Page Guidepost:
Title line or headline
Picture

8. Outline:
21st century marketing is…
1. Important to business success (why?)
2. Used for everything (for what?, scope)
3. Everyone’s responsibility (who?)
4. Basic (what are core concepts?)
5. Changing
6. Accomplishing 7 Tasks
This is an example of a page separator.
Instead of numbered guideposts,
Page separators also divide
the body into parts.
It also reminds audience of
Structure of talk.

9. Summary:
21st century marketing is…
1. Important to business success (why?)
2. Used for everything (for what?, scope)
3. Everyone’s responsibility (who?)
4. Basic (what are core concepts?)
5. Changing
6. Accomplishing 7 Tasks
Always have a summary, which may
Be exactly the same as the outline; However,
Better practice is to be more detailed
In the summary without cluttering the summary.

10. My Conclusion:
21st century marketing
To be successful today requires
less of luck
Less of magic
and more of marketing.
Always have a conclusion or
An integration of what was discussed
In the chapter.

11. 11
DEFINING MARKETING for the
21st CENTURY
Prof. Bong De Ungria
Ateneo Graduate School of Business
Understanding Marketing Management
Always have the cover page as the start
And end of the presenation.