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Enfield Local Papers London Local Papers Paper Name Owner Cost Online Availability Distribution 2007 2008 2009 Percentage free (2010) Enfield Advertiser Tindle Newspaper Free E-Edition Available N/A N/A N/A N/A Enfield Independent Newsquest Free E-Edition Available 92,538 88,833 65,802 99% Enfield Gazette Tindle Newspaper Paid For None N/A N/A N/A N/A Paper Name Published By Cost Online Availability Readership Figures Metro Daily Mail and General Trust Free Evening Standard Daily Mail and General Trust Formerly £0.50, as of October 2009 Free London Lite Associated Newspapers Free thelondonpaper News International Free The Londoner (By Mayor of London) Free Paper Name Owner Cost Online Availability Readership Figures Metro Daily Mail and General Trust Free E-Edition Available (Known as e-Metro) 1,361,306 Evening Standard Daily Mail and General Trust Formerly £0.50, as of October 2009 Free E-Edition Available 263,095 (when £0.50), 600,000 (Free) London Lite Associated Newspapers Free Closed as of 13 th November 2009 400,741 thelondonpaper News International Free Closed as of 18 th September 2009 497,244 The Londoner (By Mayor of London) Free Closed as of March 2008 N/A

Hospital closure story – On going campaign Emphasis on ‘ToTs’ (Tragedy over Triumph) ‘ Flow’ follows conventions of readers of reading from left - right

To fill up any empty spaces Attracts/lures readers . Makes the audience feel as if they can relate to the local people in their area.

[object Object],Enfield Independent Enfield Advertiser Metro Enfield Independent

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[object Object],[object Object],[object Object],[object Object],[object Object],Source ¹: http://www.guardian.co.uk/media/greenslade/2010/mar/18/paywalls-times-online-rebekah-brooks

Source ¹: Local Journalism And Local Media by Bob Franklin Paper Name Circulation 1995 Circulation 2000 Circulation 2005 Birmingham Evening Mail 201,476 136,743 (-32.1%) 93,339 (-31.7%) Sheffield Star 100,971 84,327 (-16.3%) 62,850 (-25.5%) Yorkshire Evening Post 106,794 100,794 (-5.6%) 68,767 (-31.8%) Leicester Mercury 118,594 110,652 (-5.9%) 82,232 (-26.3%) Newcastle Journal 57,677 50,295 (-12.8%) 38,187 –(24.1%)

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[object Object],[object Object],Source ¹: http://www.alexa.com/topsites/countries/GB# Source ²: http://news.bbc.co.uk/1/hi/technology/7105242.stm

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[object Object],BBC.co.uk Metro.co.uk guardian.co.uk iTunes Software Enfieldindependent.co.uk

[object Object],[object Object],[object Object],[object Object],Source ¹: http://www.bbc.co.uk/blogs/haveyoursay/2010/03/would_you_pay_for_online_news.html

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[object Object],[object Object],[object Object],[object Object],Source ¹: http://www.asa.org.uk/Regulation-Explained/The-Codes.aspx

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[object Object],[object Object],[object Object],[object Object],[object Object],Overall film posters follow these conventions; 1. Have an eye-catching image or images, that are often related to character (and thus the stars in the film) or the setting of the film 2. the title of the film, carefully constructed in terms of font style, colour, size and placement: a lot of thought goes into the title – it is meant to be memorable, and also to suggest the genre of the film 3. a tagline for the film – which is like the catchy slogans of advertisements – offering another clue to the genre and key themes or content of the film 4. the names of well known or key people, connected to the film. This is usually the lead actors in the film if it has a high budget but it may also be the director or producer. Consider where these names are placed on the poster for best effect 5 . endorsements from other media productions e.g. Empire magazine, giving their comments on the film such as ‘an unmissable film’ 6. details of any award nominations or awards that the film has already won will be placed clearly on the poster – Titanic won 13 Oscars in 1997, which resulted in the film being re-released.

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