Allister Frost, Digital Marketing Personality of the Year 2013 and consultant at Emarketeers discusses the need to create stand-out and engaging social media content in a crowded world. In his talk at Social Media Week London, he shares new tips and techniques on creating content that clicks, including ways to get your content in front of as many contacts as possible, and suggestions to help you optimise your content marketing efforts for the co-creation future. The event was run as a partnership between and Social Media Week and Emarketeers - demystifying online techno-babble and empowering you to run your digital activity without a glitch!

12. Educational
Informative
Entertaining
Inspiring
Email Newsletters
Social Posts & Updates
Blog Posts
Images & Videos
Articles on Website
Press Releases
White Papers
Twitter Chats
Podcasts & Webcasts
Infographics
Mobile Apps
Ebooks
How To Advice
New news
Lists
Fresh Research
Curate others’ content
Points of View
Interviews
Comparison Tables
Presentations
Evergreen FAQs
Customer Stories
Problem Solutions
Reviews
Tips

13. Unique visits
Geography
Page Views
Mobile readership
Time Spent vs. Bounce Rates
Heat Maps and Click Patterns
Sentiment Through Comments
Social Sharing

22. Simple, delicious food ideas,
anytime and anywhere you go.
Whether you use how-to
videos, smart 1-2-3 recipes,
recipe box or the built-in
shopping list, you're going to
save time.

24. Thanks to Jonathan Mildenhall, VP Global Ad Strategy, Coca-Cola

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