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Chapter 5 Research Design
Research Design ,[object Object]
Types of Research Design ,[object Object],[object Object]
Types of Research Design ,[object Object],[object Object],[object Object],[object Object],[object Object]
Research Design: Some Observations ,[object Object],[object Object]
Basic Research Objectives and Research Design Research Objective Appropriate Design To gain background information, to define terms, to clarify Exploratory problems and develop hypotheses, to establish research priorities, to develop questions to be answered To describe and measure marketing phenomena at a point Descriptive in time To determine causality, test hypotheses, to make “if-then” Causal statements, to answer questions
Research Design: Exploratory Research ,[object Object],[object Object]
Research Design: Exploratory Research ,[object Object],[object Object],[object Object],[object Object],[object Object]
Research Design: Exploratory Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Design: Descriptive Research ,[object Object],[object Object],[object Object],[object Object]
Research Design: Descriptive Research Cross-sectional Studies ,[object Object],[object Object],[object Object]
Research Design: Descriptive Research Longitudinal Studies ,[object Object],[object Object],[object Object],[object Object]
Research Design: Descriptive Research Longitudinal Studies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Design: Causal Research ,[object Object],[object Object]
Experiments ,[object Object],[object Object],[object Object],[object Object]
Experimental Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Experimental Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Valid Are Experiments? ,[object Object],[object Object],[object Object]
Types of Experiments ,[object Object],[object Object],[object Object]
Test Marketing ,[object Object],[object Object],[object Object],[object Object]
Types of Test Markets ,[object Object],[object Object]
Types of Test Markets…cont. ,[object Object],[object Object]
Test Markets ,[object Object],[object Object]
Criteria for Selecting Test Market Cities ,[object Object],[object Object],[object Object]
Test Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Research design

  • 1. Chapter 5 Research Design
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  • 6. Basic Research Objectives and Research Design Research Objective Appropriate Design To gain background information, to define terms, to clarify Exploratory problems and develop hypotheses, to establish research priorities, to develop questions to be answered To describe and measure marketing phenomena at a point Descriptive in time To determine causality, test hypotheses, to make “if-then” Causal statements, to answer questions
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