3. Tagging on IMAMuseum.org
• Tagging enabled on all collection objects
• Only show tags if entered more than once
• 328,000+ Total Terms
• 250,000+ Terms added via TagCow
• 1000+ Terms added via website
• Integrated into search
• Tag Tours
5. First Impressions
2,364 clicks on 12 works of art
“You’ll look at what the
artist intended you to look
at first; it’s part of their job
as a visual expresser.” –
Marty Krause, Curator of Print,
Drawings and Photographs