This document outlines the agenda for an AWS conference in Barcelona on February 26, 2015. It begins with acknowledging Intel as the global sponsor and Capside as the training partner. The agenda then lists the schedule of presentations and demos on AWS services from 9:00am to 5:00pm, including introductions, storage, compute, managed services, databases, deployment and management. Breaks are scheduled between sessions. Quotes highlight how enterprises are increasingly adopting cloud computing on AWS for agility, the breadth of AWS platforms, continual innovation, and cost savings. The document concludes by thanking attendees and wishing them to enjoy the conference.

1. Barcelona, 26 Feb 2015
Claudio Piras

2. Thank you to our Global Sponsor Intel

3. Thank you to our Training Partner, Capside

4. Agenda
8:30am – 9:00am Registration and Coffee Networking
9:00am – 9:30am Opening Keynote
9:30am – 10:30am Introduction to AWS
10:30am - 10:45am Break
10:45am – 11:45am AWS Storage
11:45am – 12:30pm AWS Compute Services & Networking
12:30pm - 1:30pm Lunch
1:30pm - 2:30pm AWS Compute Services & Networking - Demo
2:30pm – 3:00pm AWS Managed Services & Database
3:00pm – 3:15pm Break
3:15pm – 4:00pm AWS Managed Services & Database - Demo
4:00pm – 4:45pm AWS Deployment & Management
4:45pm – 5:00pm Closing Remarks and Networking

5. “Increasingly, organizations are asking what can’t go to the cloud,
rather than what can…”
“[Enterprise customers are] skipping the years of early getting-
their-feet-wet, and immediately jumping in with more significant
projects, with more ambitious goals…”
“As 2014 dawns, we’re moving into an era of
truly mainstream adoption of cloud…”

6. Why are companies adopting cloud
computing and AWS so quickly?

7. The primary reason businesses are
moving so quickly to AWS and the
cloud
#1: Agility

8. Why does agility matter?

9. 150,000
People hosted every night

10. Total Number of Guests
January 2013
4 Million
Sep
200
8
Mar
2009
Sep
2013
Sep
2009
Mar
2013
Sep
2012
Mar
2012
Sep
2011
Mar
2011
Mar
2010
Sep
2010
3M
Mar
2014
Jun
2014
6M
9M
12M
15M

11. Sep
200
8
Mar
2009
Sep
2013
Sep
2009
Mar
2013
Sep
2012
Mar
2012
Sep
2011
Mar
2011
Mar
2010
Sep
2010
June 2014
15 Million
Up By Over 10 Million In One Year
Total Number of Guests
3M
Mar
2014
Jun
2014
6M
9M
12M
15M

12. 0
350
700
1,050
1,400
2010 2014
24 48
432
1,300
Total Number of EC2 instances

13. Old World:
Infrastructure
in weeks
Enterprises Can’t Afford to Be Slow

14. A Culture of Innovation: Experiment Often & Fail Without
Risk

15. A broad and deep platform helps customers
build sophisticated, scalable applications
#2: Platform Breadth

16. Support CertificationTrainingProfessional Services
Technology Partners Consulting Partners AWS MarketplaceEcosystem
Elastic Beanstalk for Java, Node.js,
Python, Ruby, PHP and .Net OpsWorks CloudFormation
Containers & Deployment
(PaaS)
Management
&
Administration
IA
M
CloudWatch
CloudTra
il
APIs and SDKsManagement ConsoleCloud HSM Command Line Interface
Direct Connect
Route
53
VP
C
Networking
Analytics
Data
Pipeline
Redshif
t
EM
R
Kinesi
s
SW
F
SN
S
SQ
S
CloudSearc
h
SE
S
AppStream
CloudFron
t
Application Services
WorkSpaces
Regions Availability Zones Content Delivery POPs
Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache
StorageCompute Databases
RD
S
MySQL, PostgreSQL
Oracle, SQL Server
Elastic Load BalancerEC2 Auto Scaling

17. 11 regions
26 availability zones
51 edge locations
It’s Not Just Having Services in a Couple of
Regions

18. #3: Continual Iteration and Innovation
AWS continuously upgrades
infrastructure, so you don’t have to

19. A RAPID PACE
OF INNOVATION
2009
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load
Balancing
+48
2010
Amazon SNS
AWS Identity
& Access
Management
Amazon Route 53
+61
2011
Amazon
ElastiCache
Amazon SES
AWS
CloudFormation
AWS Direct
Connect
AWS Elastic
Beanstalk
GovCloud
+82
Amazon
CloudTrail
Amazon
CloudHSM
Amazon
WorkSpaces
Amazon Kinesis
Amazon Elastic
Transcoder
Amazon
AppStream
AWS OpsWorks
+280
2013
Amazon SWF
Amazon Redshift
Amazon Glacier
Amazon
Dynamo DB
Amazon
CloudSearch
AWS Storage
Gateway
AWS Data
Pipeline
+159
20122008
+24
Amazon EBS
Amazon
CloudFront
+500
Amazon Cognito
Amazon Zocalo
Amazon Mobile
Analytics
AWS CodeCommit
AWS CodePipeline
AWS CodeDeploy
Amazon RDS
for Aurora
AWS Key
Management Service
AWS Config
Amazon EC2
Container Service
AWS Lambda
AWS Service Catalog
2014

20. Trade Capex for
variable expense
1
Pricing model
choice to support
variable & stable
workloads
On-demand
Reserved
Spot
3
Save more
money as you
grow bigger
Tiered pricing
Volume discounts
Custom pricing
4
Economies-of-scale
provide lower costs
than companies
can do on their own
2
45 price reductions
since 2006
#4: Cost Savings and Flexibility

21. The AWS Price Reduction Philosophy
More AWS
Usage
More
Infrastructure
Economies
of Scale
Lower
Infrastructure
Costs
Reduced
Prices
More
Customers
45 PRICE
REDUCTIONS
SINCE 2006
Infrastructure
innovation
Ecosystem
Global Footprint
New Features
New Services

22. Recap : 4 reasons why AWS is adopted so fast
#1 Agility
#2 Platform Capabilities
#3 Continuous iteration and innovation
#4 Cost savings

23. Thank you and Enjoy!