Merck has several existing digital projects in Africa and a strategy to expand its digital presence. It currently has an online and mobile diabetes risk assessment questionnaire available across multiple platforms to raise awareness of diabetes prevention and treatment. It also supports MobiDawa, a mobile app startup for diabetes patients, through consulting and networking. Merck's strategy is to continue supporting internal digital marketing projects, partnering with startups through acceleration programs, and expanding innovation initiatives across Africa.

1. Digital Health in Africa
Merck’s digital strategy in Africa
Alexander Hoffmann | CEO Office | June 2015

2. Agenda
2
About Merck1
2 Africa – the controversial continent
Innovation in Africa3
4 Merck‘s existing digital projects in Africa
Merck‘s strategy and future outlook5

3. Agenda
3
About Merck1
2 Africa – the controversial continent
Innovation in Africa3
4 Merck‘s existing digital projects in Africa
Merck‘s strategy and future outlook5

4. 4
Founded in 1668
66 countries
over 39,000 employees
€1.5 billion invested in R&D in 2013
€11.1 billion total revenues in 2013
Healthcare, Life Science, Performance Materials

5. Performance MaterialsLife ScienceHealthcare
What we do
5
Merck Serono Consumer Health
Allergopharma Biosimilars
Prescription medicines to treat, for
example, cancer, multiple sclerosis
and infertility, over-the-counter
pharmaceuticals for everyday
health protection or to provide fast
relief of colds and pain, as well as
innovations in the areas of allergies
and biosimilars.
Merck Millipore
Innovative tools and laboratory
supplies for the life science industry
that make research and biotech
production easier, faster and more
successful.
Performance Materials
A wide range of specialty chemicals,
such as liquid crystals for displays,
effect pigments for coatings and
cosmetics, or high-tech materials
for the electronics industry.

6. Nearly 350 years of experience
for patients and customers
Friedrich
Jacob Merck
purchases the
"Angel
Pharmacy"
(Engel-
Apotheke) in
Darmstadt
Emanuel Merck
begins pro-
duction on an
industrial scale
Merck is
represented on
all continents
Our U.S.
subsidiary
Merck & Co. is
expropriated as
a consequence
of World War I
Merck loses its
subsidiaries
abroad and
starts up again
from the ruins in
Darmstadt
Merck
subsidiaries are
founded or
reestablished
around the
world
Merck enters
the field of
biotechnology,
assuming a
pioneering role
in Germany
The Merck
Institute for
Experimental Drug
Research is
established
Initial public
offering
Acquisition of
Serono
Acquisition of
Millipore
Merck takes up
the fight against
schistosomiasis,
aiming to elim-
inate this
tropical disease
in Africa
Annual sales
exceed € 10 bn
for the first time
Merck
marks its
350th
anniversary
1668 1827 1900 1917 1945 1950/60 1955 1969 1995 2007 2010 2011 2012 2018
6

7. We are Merck – the original
In 1887, Merck opened its own office in New York, which gave rise to the subsidiary Merck & Co.
three years later. As a result of World War I, this subsidiary was expropriated in 1917 and has been
an independent company ever since 1917. Merck – the original – holds the global rights to the
Merck name and brand.
Exceptions are Canada and the United States, where we are known under the EMD brand,
which stands for "Emanuel Merck Darmstadt“.

8. Merck offices in Africa
8
Kenya
Ethiopia
Ghana
Nigeria
Tunisia
MozambiqueAngola
South Africa

9. Agenda
9
About Merck1
2 Africa – the controversial continent
Innovation in Africa3
4 Merck‘s existing digital projects in Africa
Merck‘s strategy and future outlook5

10. Africa – controversial continent
10

11. Africa – controversial continent
11

12. Africa – controversial continent
Presentation title in footer | 00 Month 000012
1.13 billion people in 2015
1.45 billion people in 2025
2.3 billion people in 2050
Sources: http://africacheck.org/factsheets/factsheet-africas-population-projections/
http://www.worldbank.org/en/region/afr/overview
http://techcrunch.com/2014/02/08/in-3-5-years-most-africans-will-have-smartphones/
http://www.theguardian.com/world/2014/jun/05/internet-use-mobile-phones-africa-predicted-
increase-20-fold
5.5% GDP growth overall Africa
(excl. South Africa)
Today, 18% of all Africans have
smartphones
Expected to increase 20-foldin
the next 5 years

13. D E V E L O P M E N T O F
D I A B E T E S C A S E S I N
A F R I C A
Diabetes in Africa – a growing issue
13
2035
20m
+110%
42m
2013
*Source: IDF Diabetes Atlas, Sixth Edition,
International Diabetes Federation
„9% of deaths in African
region can be attributed to
diabetes.“
„Overall prevalence of diabetes in
Africa is at 4.9% of the
population. In Kenya alone this
results in more than 2m cases.“

14. Agenda
14
About Merck1
2 Africa – the controversial continent
Innovation in Africa3
4 Merck‘s existing digital projects in Africa
Merck‘s strategy and future outlook5

15. Innovation in Africa
15
Entrepreneurs /
startups
Enablers Funders

16. Agenda
16
About Merck1
2 Africa – the controversial continent
Innovation in Africa3
4 Merck‘s existing digital projects in Africa
Merck‘s strategy and future outlook5

17. What Merck is already doing
17
ONLINE & MOBILE PLATFORM
FOR DOCTORS
ONLINE & MOBILE DIABETES
RISK ASSESSMENT
MOBILE APP FOR
DIABETES PATIENTS

18. What is it?
18 *based on the Finnish Diabetes Risk Score (FINDRISC)
Questionnaire that calculates your risk of developing diabetes*
Available on desktop computers, smartphones and tablets
(with USSD functionality to follow)
Goal to raise awareness about the prevention, diagnosis and
treatment of diabetes
Free of charge for the user
Provides clear call to action for the user and a free blood testing at
the nearest pharmacy

19. 1
3
2
4

20. Some results…
20
22 50
377
539 603 723 819
1102
1500
1979
2611
3360
4351
5503
5 11 49 78 86 117 135 178 241 328 441 554
712
977
0
1000
2000
3000
4000
5000
6000
12 13 14 15 16 17 18 19 20 21 22 23 24 25
DEVELOPMENT
GENDER
Female Male
AGE GROUPS
Under 45 45-54 55-64 Over 65
RISK GROUPS
Low risk Slightly elevated risk
Moderate risk High risk
Very high risk

21. What Merck is already doing
21
ONLINE & MOBILE PLATFORM
FOR DOCTORS
ONLINE & MOBILE DIABETES
RISK ASSESSMENT
MOBILE APP FOR
DIABETES PATIENTS

22. Support to MobiDawa
Merck Diabetes Risk Assessment Questionnaire | 201522
Sponsoring of
Ampion Venture
Bus
Identification of
high potential
startup
MobiDawa
Official
partnership
between Merck
and MobiDawa
Support mainly
through network
sharing and
consulting
Benefit for
MobiDawa and
Merck

23. Agenda
23
About Merck1
2 Africa – the controversial continent
Innovation in Africa3
4 Merck‘s existing digital projects in Africa
Merck‘s strategy and future outlook5

24. Merck‘s digital strategy in Africa
24
Internal digital
projects for own
product support
(marketing)
External
innovation support
through startup
acceleration
Hack for big
choices logo
YOU?
Startup
acceleratio
n image

25. Thank you!
Merck Diabetes Risk Assessment Questionnaire | 201525