The HEQ initiative aims to improve comfort in building construction and use through a global cost approach considering financial and environmental impacts from design through end of life. It is based on two parts: an operation management system to assess environmental management and a quality repository to evaluate architectural and technical performance. HEQ is a trademark validated by AFNOR certification inspired by energy performance labels with additional health, hydrological and plant dimensions. Some professionals prefer alternative standards like BREEAM due to criticisms of HEQ's lack of transparency and advocacy for industry interests.