2. How is the situation in the
world?
Triggers and pushers
Money
Extreme competition
New market
Obstacles and blocks
Customer’s infidelity
Technology
Lack of training
3. What does a customer really
need?
Product
Quality, price, convenience
Atention
Service, warranty, puntuality
Commitment from the supplier
Trust, authenticity
4. Values in business
What a customer really needs is
a supplier with a set of values
that can help the customer into
fulfilling his aims in life.
Values in business allow us to
not only provide a good service
for customers, reaching their
satisfaction; we go beyond that,
we treat them as human beings.
5. Real empathy
Real empathy is not only feel
what the others feel, or trying to
“use other people’s shoes”.
In reality is to give the best of
us.
When we are assisting a
customer, we are giving what we
are.