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The Role of IMC in the Marketing Process

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Advertising Management Lecture 2: Role of IMC in the Marketing Process
Lecture Objectives ,[object Object],[object Object],[object Object]
Marketing & Promotions Process Model
Marketing Strategy and Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object]

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