Putting Social Back In Social Media - SMSS London 2011
1. social media
strategies summit
london 2011
putting social back in
social media
massimo burgio global search interactive / sempo
2. who is massimo burgio?
Global Search Interactive
--- the agency
SEMPO Search Engine Marketing
Professional Organization
--- the industry
Burning Man
--- the creative network
Asturias Paraiso Cultural
--- dead project
... and much more
--- =)
8. social
innovation
generic concept referred, among others, to
aptitudes, orientations or behaviours that take in
consideration other people’s interests and needs
(as opposed to asocial attitude).
terms such as social justice, social psycology and
social capital imply that there is a sort of social
process that is part of the equation.
9. social
innovation
innovation is a shift in a mental process oriented
towards the creation of something new, something
that reveals to be useful for individuals, society or
environment. the goal of innovation is a positive
change, transforming something or someone into
something better.
11. social
innovation
schumpeter (1934) and the innovation literiture
authors make a distintion between invention
(ideas publicly shared) and innovation (ideas
successfully applied in real world practices).
12. social
innovation
in arts, economics and governments’ politics,
something new has to be sustancially different to
be an innovation.
in economics change also needs to produce value
for the consumer and/or the producer.
13. social
innovation
italian food
new strategies, concepts, ideas, practices and
organizations who focus on social needs of all kind:
labour conditions, human rights, education,
environment, sustainable growth, health and more -
extending and contributing to the evolution of the
civil society.
14. what are you
talking about?
i’m saying that we need to invent something new
that can take in consideration real social issues,
instead of keep talking about facebook or the
capitalistic world domination of brands who want
to keep selling more and more stuff to us.
19. Text
... and the idea came this summer, from
my participation to afri-tech kenya summit
20. kenya is beautiful, right?
check out some of the
most common public
images of kenya
21. kenya is beautiful, right?
check out some of the
most common public
images of kenya
22. kenya is beautiful, right?
check out some of the
most common public
images of kenya
23. kenya is beautiful, right?
check out some of the
most common public
images of kenya
24. kenya is beautiful, right?
check out some of the
most common public
images of kenya
25. and kenya is even very well advanced on
internet marketing - check out how they
spotted me as speaker and used social
media to pitch me a targeted safari offer
26. this is the kenya i’ve
been sold - VIP resorts
41. Bujumbura, Burundi
NGO: Jus Vitae
Kilambe, Congo
NGO: COE
Tutu, Ghana
NGO: Sunrise Africa Bilbao
Gilgil, Kenya
NGO: Harambee Schools
Antintorona, Madagascar
NGO: We Work It Works
Kouroulamini, Mali
NGO: Mali Development
Louga, Senegal
NGO: Aldeas Infantiles
it’s better to work to
support committed NGOs
Lakasa, Zambia
NGO: Proteus
