Management involves coordinating work activities to efficiently achieve organizational goals. Managers strive for effectiveness, or high goal attainment, and efficiency, or minimizing wasted resources. The basic functions of management are planning, organizing, leading, and controlling. While technologies and business environments change, fundamental management principles of defining goals, allocating resources, motivating employees, and monitoring progress remain important. Management occurs at different levels from top executives setting long-term strategy to frontline managers overseeing daily operations. Studying management provides universally applicable concepts for all organizations.