1. RESEARCH INTO
TARGET AUDIENCES

2. THIS is a singer from the
band, ‘SLEEP PARTY
PEOPLE’, this band gave me
permission to use their music in
my music video.
MGMT
GENRE:
There genre of music is very unique. It is almost
psychological as it is mesmerizing and puts you in
a daze when you listen to the music. The singing is
very high pitched and eary, and the music is very LANA DEL RAY
slow but has a beat to it which can be considered
as fast.
IN TERMS OF MUSIC similar GORILLAZ
artists would be MGMT, Lana Del Ray and
Gorillaz. All these artists have a very unique
and independent style of music which is
used to help audiences recognise the brand.
All artists have a wide brand
reach, the target audience usually
consists of old teens (16+) up to
late 50’s in the aspect of Gorillaz and
MGMT...Lana Del Ray has a more teened
audience.

3. IN TERMS OF MUSIC VIDEOS....
SKRILLEX: FIRST OF THE YEAR
People who enjoy this type
of music video will enjoy my
music video because both
videos illustrate the same
atmosphere and both will
use similar shot types and
colours.
FLORENCE AND THE
MACHINE: SPECTRUM
NICEST DAUGHTER
In terms of stylistic
qualities, this short film
contains shots similar to The directors use of ballet
shots I want to use in my dancing and a ballet dancer
music video. Such as the one to portray a characters
I have print screened on the personality is a similar
left, the point of view narrative in which I have in
perspective is a great camera my music video.
technique which I intend to
use. You can see here how in
my trailer I have used the
same technique.
People who find an interest in this style
of film will enjoy my music video.