How are new technologies revolutionizing the training landscape? From talking to learners and clients, we can identify fourteen trends that could well have an impact on learning in 2013.

1. Fourteen
Learning Trends
for 2013
Authored by Jean-François MESSIER

2. 6 indisputable
trends in 2012

3. 1 Instructor-led
classroom training
is not dead.
Despite all the buzz about
mobile technologies, classroom
training still predominates.
According to the ASTD report,
classroom training still
represents 60% of the market in
the US.
Europe USA And it's still 70% to 90% of the
European market.
ILT (Instructor Lead Training)
Online

4. 2
There are more people talking
about it every day, than people
Mobile-learning who are actually doing it every
is like sex. day.
There's been a lot of talk about
the rise of mobile learning since
2009 (2009… it’s already been
four years?!!!! pffff – that makes
it obsolete, then ;-), but the PC
still holds a considerable lead,
and most businesses haven't
even started considering mobile
training.
This year, we delivered iPad
applications to several
customers like Toyota, but they
are cutting-edge companies.
According to the ASTD's 2012
report, only 1.4% of respondents
said they used mobile platforms
for training.
That being said, we should be
prepared to see many more
companies using mobile devices
in the future.

5. 3 Informal learning
dominates formal
learning.
According to ASTD survey
respondents, the average office
worker gets little formal training
annually: only 31 hours on
average. That's 1.5% to 2% of
working time, depending on the
country and the job. That's
nothing! Imagine a 100-m
sprinter or a tennis player who
trained only one week a year!
On the other hand, people spend
a lot more time learning on their
own, informally, on the Internet.
Human resource departments do
not like to admit this, preferring
to bury their heads in the sand
because they have no control
over such training and its
content quality, suitability for
company needs and attendance.

6. 4 Most elearning
modules suck.
Companies always say they want
stimulating modules not too
heavy in content.
But most modules we see are
just the opposite: text next to a
small decorative photo and a
"next" button, with little that is
directly applicable to practice or
behaviour, and consequently
unlikely to influence
performance or results.

7. 5 Most people hate
learning online..
This includes many people hired
to design elearning modules.
And many managers who ask
their employees to do so.
This is doubtless a consequence
of the preceding point; people
hate it because most of the time
the modules are long and dull,
and you have to both listen to
someone talking at 100 words
per minute and read a text,
while the human eye can read at
400 words per minute. And this
isn’t learning anyway; it’s a
communication tool that allows
for LMS monitoring.

8. 6 Companies spend a
fortune on LMS for
nothing. Most companies do not take the
time to use the data available to
them in an LMS.
But they spend a fortune to
collect the data with an LMS
and to maintain and update the
LMS... because they think they
Investment
LMS data need it.
And the worst thing is that
under the pretext of using an
LMS to provide training,
companies deprive themselves
of everything that makes for
Use effective training but doesn't fit
into an LMS (e.g.: informal
learning, on-the-job training,
experience-sharing, etc.).

9. Ten learning
trends for 2013

10. 1 The proliferation
of digital tools in
classroom training.
While we've seen that classroom
training isn't dead, teaching
materials will change. Gone are
the days when a PowerPoint
presentation is simply projected
onto a screen. The emphasis is
on tools that enhance the
learners’ experience and hold
Application controler Digital sticky notes their attention while reinforcing
messages.
Here are four examples:
Interactive pools Business Simulations

11. 1 The proliferation
of digital tools in
classroom training.
Here are four examples:
- Control of interactive apps on
tablets: Participants access an
interactive presentation, fully
controlled by the instructor. The
instructor can browse the
content for them and promote
sharing among participants.
(E.g.: Nearpod for iPad).
- Digital Post-it or Metaplan
apps for tablets. The results are
then shareable, can be sent via
email to other sub-groups, and
Application controler Digital sticky notes so on (E.g.: iCardSort for iPad).
- Polling: allows you to insert
polls into PowerPoint that
people respond to via mobile
phone. (E.g.: Poll Everywhere).
- Business simulations. (See
Trend #10).
Interactive pools Business Simulations

12. 2 Videos are becoming
the standard media.
Ours is a culture that requires a
lot of stimulation through the
media.
We prefer visuals to reading
text.
We prefer a concise idea to
lengthy explanations.
Video meets all these
requirements. It therefore
makes good sense to increase
the video content in classroom
and online training materials.

13. 3 Less PowerPoint, only
better.
This is true for classroom
training, but even more so for
online material (for example,
PowerPoint materials are used
for classroom training but also
for rapid-learning online).
Gone are the days when a video
projector projected 100 words
per slide that were essentially
repeated by the instructor.
PowerPoint presentations full of
text and bullet points will
disappear or be rejected by
learners. This trend will increase
in this multimedia world, where
images and videos rule. Training
Before After materials must now contain
strong, emotional photos, wide,
high-impact, high-definition
images, short videos, visual
effects and computer graphics.

14. 4
The use of mobiles in general,
Mobile learning will especially with social media, is
where we’re seeing strong
grow, but… growth. The numbers show an
explosion in the number of
devices, which accelerated in
2012:
 Apple delivered 15 million
iPads in Q1 of 2012.
 Apple sold 67 million iPads in
24 months. (It took 24 years
to sell as many computers,
and five years to sell as many
iPods).
 By 2015, there will be 7.4
billion mobile devices on the
market, even though the
current global population is
only 7 billion.
There is no doubt companies will
follow suite. Companies will also
look at new trends such as
"BYOD" (bring your own device)
and what is happening in
schools.

15. 4 Mobile learning will But short term, in 2013 and the
following years, two trends will
grow, but… make mobile learning grow
more slowly than we think.
not as fast as we think! 1. Companies who use mobiles
today are more focused on
supplying solutions to
349 363 clients than to employees.
2. Mobile use is growing, but
PC still lags far behind PC use.
Mobile Apps
Mobile Web This is even more striking if
one looks at time spent on
mobiles versus PCs: mobile
devices are used to access
129 and zap from one bit of
information to another, but
59 information is not learning.
Information is insufficient
23 28 for learning.
There are other reasons why
2011 2012 mobile will not grow as fast as
Total minutes (billion) spent on Mobile and PC / month we think. Click here to read ten
July 2011 vs 2012, in the US where use of mobile is ahead Europe other reasons.
(Source Nielsen)

16. 5 Fewer courses, more
informal resources. Companies realize that their
employees handle more and
more information, tools and
techniques, but they don't need
to remember everything forever.
They need to find information
when they need it. Traditional
elearning courses therefore no
longer meet the need.
Training programs should
contain less teaching and more
access to information, tools and
information-sharing capabilities,
so that learners can use them as
needed, at their discretion.
Sometimes these resources are
on social media, in which case
we refer to social learning,
which leads us to Trend # 6.

17. 6 More social learning. Twitter conversations or
searches, open online courses
(MOOCs), blogs devoted to very
specific topics, infomercials that
contain a wealth of initially-free
cutting-edge information, and
low-cost resources such as
Lynda.com, are all examples of
resources that allow people to
customize their learning topics.
With 31 hours per year of formal
training on average, it's clear
that employees will seize
learning opportunities offered by
the Internet and social
networks. And this is even more
true for Generation Y, who were
born after 1980 and have never
known a world without
computers, and who live and
breathe social media.

18. 7 Fewer trainers, more
community managers.
ILT
Online courses
Business Simulators
As a consequence of Trend #6,
training-program design calls for
the integration of informal
resources and management of a
community of learners.
This part of learning is even
Trainer more important than structuring
everything you need to know and
do into formal content.
Blog Posts
Curated Content Today, there are many tools for
creating and sharing content
Games and Simulators quickly, facilitating employees’
Hosted chats access to information, and
J Aids
ob helping and encouraging them
Discussion boards to locate and share content and
Informal conversations ideas with others. The skills of
Wiki today's trainers must evolve to
include learner community
User results from simulations management skills.
Internal network
Twitter
Community Manager

19. 8 Less teaching, more
implementation.
Because of the economic crisis,
companies are reluctant to
invest in developing their people
(input) unless it generates an
increase in corporate
performance, sales or margin
(output). Our clients generally
ROI ask that courses be limited to
very short, three-to-five-minute
segments. These courses are
increasingly designed as rapid
learning (see Trend #9).
The added value comes from
integrating these short modules
into an implementation process.
The module is followed by a
practical activity to ensure that
the training is used and put into
practice, an aspect that is then
also measured.

20. 9
Rapid-learning software
The growth of rapid simplifies content creation by
converting PowerPoint
learning. documents into Flash. Many are
free – click here to see the free
top 25, and others, like
Traditional flash Camtesia, Articulate and
based module
10 000 Captivate, are inexpensive –click
here to see the top 7 authoring
Rapid Learning tools for under €1,000.
based module
These will replace the complex
15 authoring tools that can cost up
to €100,000/license and that,
like Mohive, allow more
interactivity. But without
training in technology-enhanced
learning and design, you can
spend endless time designing
5 2 500 modules that will never be as
“pro" as the modules outsourced
to professionals.
Most companies will prefer
outsourcing the design of
advanced modules, and only
Weeks Euros keep rapid learning in-house.
Designing Digitalisation

21. 10
One billion people have played
at least one serious game.
According to the ITDE, this was
Gamification. a €1.5 billion market in 2010,
€2.3 billion in 2011 and up to
€6 billion by 2015. Adopted by
6 the largest companies, serious
games have three unbeatable
features:
 Learners more easily gain an
awareness of their
weaknesses – a necessary
condition for change.
 Simulation leads to “prior”
understanding of the future
consequences of decisions.
2,3  Repetition allows for mastery
and reflex-building.
1,5 Of all our training courses,
business simulations are the
ones that generate the most
ROI: For an investment of
€150,000, we have clients that
show gains of over €10 million
2010 2011 2015 investment ROI in net profits or US$ 20 M to US
Serious Game Market Business Simulations $200 M in sales.

22. I’ve saved this section for the four
trends that just may have a tsunami
effect. The thing about a tsunami is
that it lays low for years, with one 4 learning trends
tectonic plate remaining jammed for 2013 to 2018
while another pushes against it. The
jam leads to the build-up of huge
stresses, and when the plate finally
gives way, the energy released
causes a huge wave that threatens
our very existence.
There are two jammed plates:
Europe seems stuck at a 10% online
learning rate, and social and
informal learning is blocked by the
SCORM standard and existing LMSs.
These jams may well create waves
that could change the training
landscape in the coming years.

23. This was Learning Fact #1 in
2012: online learning
represented 40% of training in
the USA, and 10% in Europe. We
know that US trends affect
Europe within five years. There is
every reason to think that there
will be some catch-up, and that
elearning will increase from 10%
to 40% in Europe as well, not
only due to the economic crisis
and for cost reasons, but also
because contrary to popular
belief, online learning can be
more effective in some areas.
This means that training
11
companies that can't adapt
The rise of elearning could lose 40% of their sales,
in Europe. and those that are at 3% will
lose 37% of their sales. Some
will not survive the swell of
online learning, which promises
to be a tsunami that could upset
the European training market
landscape.

24. 12 The end of the
SCORM standard.
There is no doubt that in the
future we'll see the SCORM
standard replaced by new
standards.
Short term, the Tin Can API
seems to be the best bet. This
API is simpler and gives a new
dimension to elearning: it takes
into account mobile learning,
virtual worlds, business
simulations, real-world learning,
social learning, offline learning
and collaborative learning.
It will take time for companies
who have invested large sums in
traditional LMSs to drop them
completely, but research by Tin
Can is already pushing clients to
tell their LMS suppliers that they
want a product that manages
Tin Can API.

25. In the last decade, LMS has
become a must-have for
organizations. There are more
than a hundred LMSs on the
market.
However, few organizations
seem to really use the data
generated by their LMS.
Customers always ask for
SCORM-compatible content
without even knowing what
SCORM is, or why it was
created.
The emergence of informal
learning and the use of mobile
13
devices and social media mean
that LMSs have become a
Less focus on problem and an obstacle, unable
to provide and monitor what
LMSs. employees actually do to learn.

26. 14
Google has just put Course
Builder online.
Free Google tools 1. Course Builder allows you to
will outpace LMSs create and distribute courses
online. It also includes activities
and exercises, and tests and
assessments. This is an Open
Source solution licensed under
Apache 2.0 that allows you to
create courses for 1 to 100,000
people.
2. It allows you to track learner
involvement and engagement
(by, for instance, analyzing web
traffic using Google Analytics)
Tracking Formal & informal and assess effectiveness and
performance (through studies
and surveys).
3. It can be supplemented by
Google Hangouts for web-
coaching, also free, which can
be supplemented by Hangouts
On Air for a wider target
audience.
…and that's not all.
Web training

27. 14 Free Google tools
will outpace LMSs
4. Course Builder can be
combined with other free tools
from Google (such as Google
Groups, Google Moderator,
Google+ pages, forums, Blogger,
etc.) to create a community of
learners: access informal
content, share and post
experiences, participation in
discussions on specific topics,
form a support group, manage a
community FAQ, organize social
events among group members,
find like-minded members, have
Tracking Formal & informal a messaging service for the
community by email or the
online interface or both, etc.
We know that fostering such a
community between instructor
and students is an integral part
of creating a successful online
course.
Community Web training

28. 14 Free Google tools
will outpace LMSs
It’s free, and with its four
functions, Course Builder already
far surpasses a number of
expensive LMSs, possibly yours
even as you read these lines.
Next to this, other freebies like
Moodle look not just outpaced,
but out of the race.
Google already reports that big
names are looking closely at how
to adopt this technology for some
of their elearning courses,
including Stanford University,
Tracking Formal & informal Indiana University, MIT, UC San
Diego, Saylor.org,
LearningByGivingFoundation.org,
Swiss Federal Institute of
Technology in Lausanne (EPFL),
and a group of Spanish
universities led by Universia,
CRUE and Banco Santander-
Universidades.
Community Web training

29. The outcome: the 14 strategic
recommendations for your training dollars.
Choose a partner who:
1) Uses digital tools in classroom training
2) Uses video for classroom and online training
3) Uses visual PowerPoint materials
4) Is starting to think mobile
5) Incorporates informal resources
6) Incorporates social learning,
7) Where trainers are also community managers
8) Thinks implementation, not teaching
9) Offers custom rapid-learning modules for under €10,000
10) Offers business simulations for under €35,000
11) Is on its way to delivering 40% of its services online in the short term
If you have your own LMS:
12) Pay more attention to implementation than to the LMS.
13) Look for a solution that manages informal and social learning.
14) Look to new technologies, many of which are free.

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31. Author: Jean-François MESSIER
My job at Mercuri International is to supply the most
updated technology to increase your sales productivity
and improve your business results, including increasing
your sales revenues, cutting your sales costs
and maintaining your competitive advantage.
Mercuri Website: http://www.mercuri.net/
My blog: http://newsalespresentation.com/
Follow me on Twitter: https://twitter.com/messierjf
Linkedin: fr.linkedin.com/in/jfmessier/
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