MOOC: da teoria à prática Talk in Aveiro, May 2015

1. MOOC!
Massive Open Online Courses!
MOOC: da teoria à prática !
From theory to practice!
Online: http://www.slideshare.net/mgea/mooc-from-theory-to-practice!
Miguel Gea!
Dpt. Lenguajes y Sistemas Informáticos!
E.T.S.I. Informática y de Telecomunicación!
Universidad de Granada!
http://utopolis.ugr.es !
mgea@ugr.es!
May 2015!

2. 2!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
EXPERIENCE! http://cevug.ugr.es!
Centro de Enseñanzas Virtuales de la
Universidad de Granada (Director, 2007-2015)
2011-122008 2009-2010 2013-2014
https://youtu.be/ad4Kkv4p8f4!
http://media.ugr.es/media-gallery/mediaitem/620-ugrmedia-curso-2013-2014!

3. 3!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
Img: http://www.flickr.com/photos/mathplourde/8620174342/!
What is MOOC ?

4. 4!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
THE BACKGROUNDS: WWW learning!
2001!1990! 2012!

5. 5!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
MOOC EVOLUTION (Gartner Hypecycle model) !
http://www.gartner.com/technology/research/methodologies/hype-cycle.jsp#
2008..2012-13…2014 ..2015…!

6. 6!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
http://www.avidcareerist.com/2013/04/29/mooc-your-way-to-a-new-or-improved-career-infographic/!
BEHIND THE MOOC UNIVERSE: ORIGINS !
Ref. Major Players in the MOOC Universe, http://chronicle.com/article/Major-Players-in-the-MOOC/138817/!

7. 7!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
MOOC PROVIDERS !
https://www.edsurge.com/n/2013-12-22-moocs-in-2013-breaking-down-the-numbers!
2012 - 2013!

8. 8!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
MOOC IN EUROPE!
http://www.openeducationeuropa.eu/es/european_scoreboard_moocs !

9. 9!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
WHAT’S HAPPENING?!
BUSINESS EDUCATION
FOR ALL
Reputation
Large Scale
Market Opportunity
Open Education
New Learning
Role to play

10. 10!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
LEARNING ECOSYSTEMS!
Universidad!
University X! University X!
Universidad!
University!
EHEA !
(i.e. Erasmus)!
“Online”!
University!
Formal!
Non-formal!
Learning!
Communities!Practice!
OER!
Analog! Digital!
M. Gea. La Universidad ante los nuevos ecosistemas de aprendizaje digital. UIMP.
http://www.slideshare.net/mgea/la-universidad-ante-los-nuevos-ecosistemas-de-aprendizaje-digital!

11. 11!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
TALKING ABOUT MOOC!
Ref LinkedIn Groups. https://www.linkedin.com/groups/MOOC-DOCC-SPOC-Think-Tank-7427178

12. 12!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
TALKING ABOUT MOOC (II)!
Ref EFQUEL Mooc Quality project. http://mooc.efquel.org
MOOCathon, Barcelona 2012 The 12 Week MOOC talks

13. 13!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
PEDAGOGY TECHNOLOGY ORGANISATION
STRENGHT e-learning is part of the
mainstream learning
Students – more active as
learner, use of ICT
Improve access to
resources,
Better communication,
Accessibility
Repositories sharing
Unit of elearning in universities
Support to the teacher
WEAKNESS Technology driven rather
than pedagogy ?
Staff resistance of change
Different learning
solutions (LMS)
Management&changes
Plagiarism?
Institutional strategies (ICT
support, teach vs research)
OPORTUNITIES Internacionalisation
Need of good practices, and
collaborations
Scope for innovation
(mlearning, social
networks, gaming)
Flexible programs
National/International cooperation
e-University
THREADS Need of cultural change
(digital identity)
New skills for learning
ICT Obsolescence
Fast changes
Technology cost
Copyrights
Funding needs
THE PAST (?) eLearning at Universities !
Ref: W. Petegem, M. Lappainnen, M. Gea et al. (2009) Where are we heading to with e-Learning in CG universities?,
Workshop of Coimbra Group eLearning Task Force, Leuven !

14. 14!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
THE FUTURE (?) MOOC at Universities !
STRENGTH
• 17 of Top30 Universities support MOOC
• Global learning strategy
• Large Market (english /spanish / french)
for learning
WEAKNESS
• Sustainable model of learning?
• Low Completion rate (<15%)
• Relationship with traditional learning
• Certification & QA? (University VS
external companies)
• Fundings
THREADS
• Competitors with other non-formal
learning proposal (KhanAcademy,
wikipedia, youtube edu)
• University may loose visibility on
Internet as a learning academy
OPPORTUNITIES
• Lifelong learning (extended online
elearning communities)
• Branding (reputation at Internet )
Ref: M. Gea, R. Montes-Soldado, B. Rojas: Cursos masivos mediante la creación de comunidades activas de aprendizaje,
XV Simposio Internacional de Tecnologías de la Información y las Comunicaciones en la Educación, SINTICE’2013. ISBN:
978-84-695-8362-3 Online: http://www.congresocedi.es/images/site/actas/ActasSINTICE.pdf!

15. 15!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
CRISIS?!
Sources: http://www.youtube.com/watch?v=yrRn7rSif2Q!
http://www.technologyreview.com/featuredstory/429376/the-crisis-in-higher-education/!
MOOC!
MOOC!

16. 16!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
THE ROLE OR MOOC AT UNIVERSITIES!
fundings!
reputation!
leadership!
community building!
Flipped !
classroom!
digital !
skills! lifelong!
learning! (inclusive)!
for all!
OER & CC !
complementary!
courses !
USE FOR..!
OUTCOMES!

17. 17!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
MOOC: QUALITY AND RECOGNITION AT UNIVERSITIES!
M. Gea (coord.): Informe MOOC y criterios de calidad. Informe realizado por el
subgrupo de trabajo Tendencias en recursos educativos y de Criterios de Calidad
en nuevos entornos de aprendizaje, dentro del Grupo de Trabajo de la Sectorial
CRUE-TIC “Formación Online y Presencia en Internet” en colaboración con la
sectorial CASUE. 2015
Online:
http://www.crue.org/TIC/Documents/InformeMOOC_CRUETIC_ver1%200.pdf

18. 18!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
MOOC APROACH at UGR!
http://abierta.ugr.es
Methodologies!
In our own platform!
Integration with ECTS/University!
Experiment
((((MOOC ≠ videoclases)))!
- online elearning community!
- Using our media (technology)!
- UGR branding (abiertaUGR)!
- Added value for UGR Students and beyond (target >
60.000)
centro de enseñanzas virtuales
C/ real de cartuja 36,38
Universidad de Granada
18071 - Granada
http:/cevug.ugr.es

19. 19!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
MOOC PLATFORMS IN SPAIN!
http://www.catedratelefonica.upf.edu/wp-content/uploads/2014/02/MOOCs-en-España1.pdf

20. 20!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
MOOC METHODOLOGY (2013-15)! http://abierta.ugr.es

21. 21!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
MOOC LIST (2013-15)!
April, 2015
April, 2013
April, 2013
April, 2013

22. 22!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
MOOC EXPERIENCE (2013-14)!
http://abierta.ugr.es
Model based on online learning communities!
(ELGG based approach)!

23. 23!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
Focused as a Personal Learning Environment!
http://abierta.ugr.es
MOOC EXPERIENCE (2013-14)!

24. 24!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
http://abierta.ugr.es
http://abierta.ugr.es
Temporal evolution!
Enrolled Completed Rate
Digital Identities
1.805
620
34'35%
Ubiquitous
learning
992
403
40'60%
Creative
Commons &OER
752
250
33'20%
Community
3.549
1.272
36'05%
Completed
Enrolled
0
500
1000
1500
2000
Mooc 1-
Aprll Mooc 2-
May Mooc 3-
June
620
403
250
1.805
992
752
55% 65% (after 2nd month)
40% (after 3rd month)
enrollment gap
curiosity Vs interest
completion gap
attention !
retaining!
100%
MOOC EXPERIENCE (2013-14)!
1 initial course sliced in 3 MOOC
M. Gea, R. Montes, B. Rojas, R. Bergaz: Comunidades
Activas de Aprendizaje: hacia la Formación Abierta en
las Universidades , VAEP-RITA Vol. 2, Núm. 1, Mar.
2014, http://rita.det.uvigo.es/VAEPRITA/201403/
uploads/VAEP-RITA.2014.V2.N1.pdf!

25. 25!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
http://abierta.ugr.es
3,1!
3,2!
3,3!
3,4!
3,5!
3,6!
3,7!
3,8!
3,9!
4!
4,1!
4,2!
Platform!
Workspace!
Contents!
Course
planning!
Tutoring and
mentors!
Technical
support!
Participation
availability!
Twitter use!
The
community
(PLE)!
Working
groups!
community! course!
features
USER SATISFATION WITH MOOC!

26. 26!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
TRANSMEDIA PROJECT (2014-15)!
MOOC: Massive Open Online Course!

27. 27!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
THE ALHAMBRA PROJECT: the origins!
Originally: it was a proposal for a “MOOC”
course to know the history, art & heritage of
the Alhambra palace, with the support of the
Alhambra Council.!
Topics: introduction to the nasrid dynasty,
how the Palace was build restored and
preserved during centuries, an overview of the
surrounding places (albaizin), the architecture
and daily-life. Some of these sites was plenty
of legends (i.e. tales of Washington Irving). !
For a wide general audience: the aims are:
learning, experiencing, engagement and
collaboration to create an online community !

28. 28!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
THE ALHAMBRA TRANSMEDIA PROJECT!
leyendas!
lugares!
To experience!
To know/learn!
history!
art & heritage!
legends! characters!
culture!
places!
building!

29. 29!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
THE UNIVERSE OF ALHAMBRA TRANSMEDIA PROJECT!
@abiertaUGR
#MOOCAlhambra
@alhambraQuest
#AlhambraQuest
http://abierta.ugr.eshttp://alhambraquest.com
http://abierta.ugr.es/la_alhambra/mapa

30. 30!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
MEDIA TECHNOLOGY!
Several storytelling media were used. !
• The MOOC course was built on a LMS
(moodle) based on short video chapters (3’)
for learning, participation (forum) and social
media (twitter) using #MOOCAlhambra
hashtag. !
• Legends (the wizard and the princess, based
on W. Irving tales) is based on a comic-style
web serie on youtube. !
• Role playing game based on a mobile app
geolocation map where users become fan-
tribes following on youtube/facebook four
main character (twitter fiction identities). !

31. 31!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
THE MOOC PRODUCTION! Courtesy of @liquenCA
ENGANGEMENT!
GOOD QUALITY 3’ VIDEOS

32. 32!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
THE SKETCHES / STORYBOARD!
Courtesy of @greyman_studio

33. 33!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
MARKETING!

34. 34!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
MOOC!
https://www.youtube.com/watch?v=yT2FuCV3ym8!
http://abierta.ugr.es
https://www.youtube.com/watch?v=mNOJTNY4AbQ!

35. 35!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
WEB SERIE!
https://www.youtube.com/watch?v=rvN785xo7fY!
http://alhambraquest.com

36. 36!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
CHARACTERS!
First-person narrative, fans as followers.!

37. 37!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
BLOG !
El MAJU, the novelist!
http://alhambraquest.com/author/el-maju/!

38. 38!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
APP GAME (ROLE PLAYING GAME + GEOCATCHING) !
Four fan-zones for enrollment. !

39. 39!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
APP GAME (ROLE PLAYING GAME + GEOCATCHING) !

40. 40!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
6th April!
13th April!
20th april!
27th april!
4th may!
11th may!
18th may!
Chapter 0
Chapter 1
Chapter 2
Chapter 3
Chapter 4

41. 41!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
Virgilio Martínez Enamorado Silvia Pérez López Ramón
Rubio Domene Rafael Pérez Gómez Rafael López Guzmán
Rafael de la Cruz Márquez Purificación Marinetto Sánchez
Pedro Galera Andreu María Elena Díez Jorge María del Mar
Villafranca Jiménez María Cullel Muro Mª Victoria
Chamorro Mª Dolores Rodríguez Juan Calatrava Escobar
Juan Antonio Vilar Sánchez José Tito Rojo José Miguel
Puerta Vílchez José Manuel Rodríguez Domingo José
Manuel Gómez-Moreno Calera Jesús Bermúdez López
Gloria Aljazairi Francisco Vidal Castro Fran Lamolda
Fernando Mártinez Ávila Elena Correa Carmen Trillo
Sanjosé Carlos Vílchez Vílchez Camilo Álvarez de Morales
Bárbara Boloix Gallardo Aroa Romero Gallardo Antonio
Orihuela Uzal Antonio Malpica Cuello Antonio Cayuelas
Ángel Isac Martínez de Carvajal Ana Hernández Walta
Yolanda Guasch María Guadalupe Romero Sánchez
Antonio José Prieto Alés Julia Carrillo Pérez Helena
Hivernon Martín Miguel Gea Megías Rosana Montes
Soldado Belén Rojas Medina Olga Ruano Yeguas
(@cev_ugr) Pablo Alameda Galán Antonio A. Romero
Cristobal Quesada Alejandro Roca Pérez Federico Castro
(@liquenCA) Máximo Martin Claudio Hernandez Jose
Antonio Chacón (@greyman_studios)!

42. 42!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
ACTIVITY & OUTCOMES!
Sem 1! Sem 2! Sem 3! Sem 4! Sem 5! Sem 6!
7.421 6.783 6.254 5.818 5.504 4.828
71,8% 65,6% 60,5% 56,3% 53,2% 46,7%
users!
Latin America Europe arab Others
510 250 28 17
10.778!
805!
ACTIVITY AT MOOC COURSE: VIEWS, FORUM, QUEST…
OUT

43. 43!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
THE COMMUNITY (TWITTER)!

44. 44!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
WHAT’S NEXT?!
http://venturebeat.com/2014/06/16/att-and-udacity-partner-to-create-the-nanodegree-a-new-type-of-college-degree/!

45. 45!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
- GOOD OPPORTUNITY TO IMPROVE EDUCATION !
!(Open, flipped classroom, participative, online) !
- FREE OPEN EDUCATIONAL RESOURCES FOR ALL !
- THE ‘BOOK‘ OF THE FUTURE !
(interactive & multimedia) !
- GOOD FOR FUNDINGS, STUDENTS & FLEXIBILITY !
(learn as you want)!
MOOC: FROM THEORY!

46. 46!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
Porto Declaration on European MOOCs:!
- Risk and threats posed MOOC movement !
- We must embrace full openness to all !
- A collective European response is needed !
- Strong support EC and governments needed !
- Universities need to strengthen their collaboration !
MOOC: FROM THEORY (II)!
http://www.eadtu.eu/images/News/Porto_Declaration_on_European_MOOCs_Final.pdf
HOME stands for Higher education
Online: MOOCs the European way.
HOME is a European funded project,
initiated and coordinated by
EADTU, which started in January 2014.
http://www.eadtu.eu/home/projects

47. 47!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
- SATURATION & DISAPOINTED!
!(too much low quality MOOC) !
- (RISKY) MONOPOLY MARKET !
!(few consortiums/companies controlling mooc offer) !
- NOT A TRUE INNOVATIVE APPROACH !
!(simplified in many cases) !
- FEARS IN UNIVERSITIES !
(new competitors?, do I effective learn? ) !
MOOC: TO TRUE LIFE!

48. 48!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
- Pathway towards Lifelong Learning !
- Open Educational Resources / Creative Commons !
(Be part of the “universal knowledge” on Internet)!
- Learning Communities !
!(UX User Experience & Sociability)!
- “PRESENCE” on Internet!
!(Reputation & Visibility for Institutions & Teachers)!
- New approaches to Transmedia & Storytelling !
(Ubiquitous Learning & different media and narratives) !
CONCLUSION (IN PRACTICE)!

49. 49!
MOOC From theory to Practice. Universidade Aveiro, Portugal May 2015
Stamenka Uvalić-Trumbić, Sir John Daniel: A Guide to Quality in Online Learning . Academic
Parnership, 2013
http://www.academicpartnerships.com/sites/default/files/A%20Guide%20to%20Quality%20in
%20Online%20Learning.pdf
Open Education Europa. Online: http://openeducationeuropa.eu/es/initiative
NMC Horizon Report, 2015:
http://www.nmc.org/publication/nmc-horizon-report-2015-higher-education-edition/
http://cdn.nmc.org/media/2015-nmc-horizon-report-HE-EN.pdf
D. Jansen, R. Schuwer (2015) Institutional MOOC strategies in Europe. Project HOME - Higher
education Online: MOOCs the European way. EADTU, 2015
http://www.eadtu.eu/documents/Publications/OEenM/
Institutional_MOOC_strategies_in_Europe.pdf
Ho, A. D., Reich, J., Nesterko, S., Seaton, D. T., Mullaney, T., Waldo, J., & Chuang, I. (2014).
HarvardX and MITx: The first year of open online courses (HarvardX and MITx Working Paper
No. 1). Online: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2381263
Ariel Telefónica. Los MOOC en la educación del futuro: la digitalización de la formación,
http://blogthinkbig.com/mooc-como-base-del-cambio-de-modelo-educativo/
REFERENCES:!

50. OBRIGRADO
mgea@ugr.es!
http://utopolis.ugr.es!
@usalab!