Books and e-books - UK - September 2013:Industry Trends, Size and Shares Research Report

Books and e-books - UK - September 2013
The UK consumer market for books and e-books is expected, for the first time in many years, to show an
increase in value in 2013, as a result of the boost to sales which has been provided by the growth in sales of
e-books. This growth has more than compensated for the decline in the value of print book sales, although
print remains by some considerable margin the most popular book format in both value and volume terms.
As well as coming to terms with tremendous changes in consumers’ book format preferences,
publishers are also having to contend with substantial shifts in the balance of distribution of books, away from
the traditional bricks-and-mortar bookshops which have underpinned the industry for so many decades and
towards the online channel, which offers cheap prices, convenient home ordering and delivery and a breadth
of range which shops find impossible to match.
table Of Content
introduction
definition
excluded
abbreviations
executive Summary
market Size
figure 1: Uk Total Book Market*, By Value, 2008-18
figure 2: Uk Consumer Book Market, By Value, 2008-18
market Drivers
figure 3: Trends In Device Ownership Levels, September 2012 And June 2013
companies, Products And Innovation
figure 4: Uk Publishers’ Value Share Of Total Consumer Market*, 2012
figure 5: Uk Publishers’ Volume Share Of Digital Book Sales, 2012
the Consumer
what Kind Of Books Do People Buy And Read?
figure 6: Book Buying And Reading Habits, July 2013
where Do People Buy Books?
figure 7: Source Of Purchase For Books In The Past 12 Months, July 2013
where Do People Read Books?
figure 8: Places Where People Read Books And E-books, July 2013
what Do Consumers Think About Books And E-books?
figure 9: Attitudes Towards Books And E-books, July 2013
factors Which Would Encourage In-store Purchase

figure 10: Factors Which Would Encourage In-store Purchase Rather Than Online, July 2013
how Do People Discover New Books?
figure 11: Sources Used To Find Out About New Book Releases*, July 2013
what Do People Think About Online Retailers?
figure 12: Attitudes Towards Online Retailers, July 2013
what We Think
issues In The Market
can Print And E-books Co-exist?
how Important Are Tablets To The Digital Reading Market?
how Can Bookshops Resist The Onslaught Of The Online Channel?
how Can Publishers Maximise Discovery Of New Titles?
trend Application
trend: Minimize Me
trend: Influentials
mintel Futures: Access Anything, Anywhere
market Drivers
key Points
rising Digital Device Ownership Drives E-books Growth
figure 13: Trends In Device Ownership Levels, September 2012 And June 2013
figure 14: Device Purchasing Intentions In Next Three Months, April 2013
prices Take A Bashing As Battle For E-reader Owners’ Business Intensifies
pricing Of E-books Continues To Cause Concern
apple Shaken To The Core By Trial Defeat
20p And 99p E-book Promotions Prove Controversial
vat Rate Variations Cause Retailers Bother
to Drm Or Not To Drm?
child Readers Seen As An Important Market For Future Of Book Reading
self-published Books Continue To Be A Popular Alternative
growth In Public Transport Usage Provides More Reading Opportunities
figure 15: Public Transport Journeys, 1991/92-2011/12
educational Attainment Correlates With Book Readership
figure 16: Higher Education Enrolments*, By Level Of Study, 2007/08-2011/12
library Closures To Impact On Book Discovery?
broadcast Media Coverage For Books On The Wane
wider Economic Situation Could Impact On Book Buying
figure 17: Trends In Inflation And Average Weekly Earnings, January 2008-july 2013

who’s Innovating?
key Points
different Strategies To Improve Discoverability
random House Boosts Discovery By Building Direct Reader Relationships
welsh Book Council Seeks To Provide Route To Market For Publishers
free App Hopes To Stimulate Edinburgh’s Bookshops
smashwords Launches Self-interview Tool For Authors
egmont Partners With Hotel Chain To Boost Children’s Bedtime Reading
much Device Innovation Focuses On Tablets
amazon Ups The Stakes In Battle For E-books Supremacy
different Funding Models
sourcebooks And Wattpad Partner In The Us
wattpad Offers Authors Crowdfunding
andrews Moves Into Mainstream Publishing With 50/50 Profit Split Offer
hewson Experiments With Audiobook Exclusive
market Size And Forecast
key Points
digital Boosts Total Book Business
figure 18: Uk Total Book Market, By Value, 2008-18
figure 19: Uk Total Sales Of Print Books, By Value And Volume, 2008-13
the Consumer Book Market
figure 20: Uk Consumer Book Market, By Value, 2008-18
figure 21: Uk Total Consumer Market (tcm) For Print Books Through The Retail Market, 2008-13
figure 22: Uk Consumer E-book Market, 2008-13
future Trends
forecast
the Total Market For Books
figure 23: Forecast Uk Total Book Market, By Value, 2008-18
the Consumer Market For Books
figure 24: Forecast Uk Consumer Book Market, By Value, 2008-18
segment Performance
key Points
academic/professional Outperforms Total Market In 2012
figure 25: Uk Total Sales Of Print Books*, By Value, By Segment, 2008-12
figure 26: Uk Total Sales Of Print Books, By Volume, By Segment, 2008-12
figure 27: Trends In The Average End Consumer Price Of Print Books, By Segment, 2008-12
consumer Market Has A Tougher Time
paperbacks Continue To Dominate Tcm Sales
trendwatch: E-books

the Us Precedent
market Share
key Points
newly Merged Penguin Random House Seizes Clear Market Leadership
figure 28: Uk Publishers’ Share Of Total Consumer Market*, 2011 And 2012
figure 29: Uk Publishers’ Share Of Digital Book Sales, 2012
companies And Products
key Points
industry Overview
figure 30: Trends In The Number Of Uk Publishers Registering For Their First Isbn Prefix, 2008-12
figure 31: Number Of Vat-registered Book Publishers, By Turnover Size Band, 2011 And 2012
figure 32: Number Of Vat-registered Book Publishers, By Employment Size Band, 2011 And 2012
figure 33: Number Of Vat-registered Book Publishers, By Region, 2011 And 2012
figure 34: Number Of Vat-registered Book Publishers, By Age Of Business, 2011 And 2012
penguin Random House
background
financial Performance
figure 35: The Random House Group Ltd Financial Results, 2007-11
figure 36: The Random House Group Ltd Breakdown Of Turnover, By Region, 2007-11
figure 37: Penguin Books Ltd Financial Results, 2008-12
figure 38: Penguin Books Ltd Breakdown Of Turnover, By Region, 2008-12
recent Activity
hachette Uk
background
figure 39: Financial Results Of Companies Comprising Hachette Uk, 2007-11
recent Activity
harpercollins
background
figure 40: Harpercollins Publishers Ltd Financial Results, 2008-12
figure 41: Harpercollins Publishers Ltd Breakdown Of Turnover, By Region, 2008-12
recent Activity
macmillan Publishers
background
pan Macmillan
palgrave Macmillan
macmillan Education

figure 42: Macmillan Publishers Ltd Financial Results, 2007-11
figure 43: Macmillan Publishers Ltd Turnover, By Business Segment, 2007-11
recent Activity
pearson Plc
background
pearson Education
penguin Random House
figure 44: Pearson Plc Financial Results, 2008-12
figure 45: Pearson Plc Breakdown Of Revenue, By Segment, 2008-12
recent Activity
simon & Schuster
background
figure 46: Simon & Schuster (uk) Ltd Financial Results, 2007-11
figure 47: Simon & Schuster (uk) Ltd Breakdown Of Turnover, By Region, 2007-11
recent Activity
bloomsbury
background
figure 48: Bloomsbury Publishing Plc Financial Results, 2008-13
figure 49: Bloomsbury Publishing Plc Breakdown Of Revenue, By Region, 2008-13
figure 50: Bloomsbury Publishing Plc Breakdown Of Revenue, By Segment, 2008-13
recent Activity
oxford University Press (oup)
background
figure 51: Oxford University Press Financial Results, 2008-13
channels To Market
key Points
internet Now Single Biggest Distribution Channel For Books
figure 52: Estimated Sales Of Books*, By Distribution Channel, 2012
the Specialist Retailers
figure 53: Brief Overview Of Major Bookshops, July 2013
waterstones
wh Smith
the Online Retailers
figure 54: Brief Overview Of Other Major Retailers, July 2013
amazon
supermarkets Keen To Capitalise On E-books
many Independents On The Brink

brand Communication And Promotion
key Points
top Publishers Dominate Adspend As Well
figure 55: Top 20 Advertisers In Book Publishing And Retail, 2009-12
spend On Individual Brands Is Fragmented
figure 56: Top 20 Book Brands Advertised In 2012
posters Take Biggest Slice Of Adspend
figure 57: Book Publishing And Retail Advertising Spend, By Type Of Media, 2012
events Drive Sales
world Book Day Targets Children
world Book Night Does The Same For Adults
books Are My Bag Looks To Promote Book Retailers
mcdonald’s Looks To Promote Children’s Reading
caboodle Aims To Stimulate Footfall At Local Bookshops
what Kind Of Books Do People Buy And Read?
key Points
digital Closes Gap On Print As E-books Bring In New Buyers
figure 58: Book Buying And Reading Habits, July 2013
digital Reading Not Just Restricted To E-readers
women Most Likely To Be Book Buyers And Readers
book Buyers And Readers Are Affluent
a Third Of Print Buyers Have Also Bought An E-book
figure 59: Book Buying And Reading Habits, By Most Popular Book Buying And Reading Habits, July 2013
where Do People Buy Books?
key Points
high Street Sales Spread Around But Online Sales Are Concentrated
figure 60: Source Of Purchase For Books In The Past 12 Months, July 2013
waterstones And Wh Smith Customer Profiles Differ
tesco Is Leading Supermarket Book Retailer
amazon Unchallenged In Online Channel
two Thirds Of Amazon Buyers Still Buy From High Street...
figure 61: Source Of In-store Purchase For Books In The Past 12 Months, By Source Of Online Purchase For
Books In The Past 12 Months, July 2013
while Six In Ten High Street Buyers Also Shop At Amazon
figure 62: Source Of Online Purchase For Books In The Past 12 Months, By Most Popular Source Of In-store
Purchase For Books In The Past 12 Months, July 2013
figure 63: Source Of Online Purchase For Books In The Past 12 Months, By Next Most Popular Source Of

In-store Purchase For Books In The Past 12 Months, July 2013
relatively Low Brand Loyalty On The High Street
figure 64: Source Of In-store Purchase For Books In The Past 12 Months, By Most Popular Source Of
figure 65: Source Of In-store Purchase For Books In The Past 12 Months, By Next Most Popular Source Of
where Do People Read Books?
key Points
bed Is Britons’ Favourite Place To Read
figure 66: Places Where People Read Books And E-books, July 2013
digital Devices More Likely Than Average To Be Used Out Of Home
figure 67: Places Where People Read Books And E-books, By Next Most Popular Book Reading Habits, July
2013
the Works Customers Favour Reading In Bed
figure 68: Places Where People Read Books And E-books, By Most Popular Source Of Purchase For Books
In The Past 12 Months, July 2013
figure 69: Places Where People Read Books And E-books, By Next Most Popular Source Of Purchase For
what Do Consumers Think About Books And E-books?
key Points
almost Half Of Book Readers Prefer Print Books Over E-books
figure 70: Attitudes Towards Books And E-books, July 2013
women Are Strongest Advocates Of Print
portability And Value Are Key Drivers Of E-book Adoption
figure 71: Attitudes Towards Books And E-books, By Next Most Popular Book Reading Habits, July 2013
waterstones Customers Seduced By Magic Of Reading
figure 72: Attitudes Towards Books And E-books, By Most Popular Source Of In-store Purchase For Books
figure 73: Attitudes Towards Books And E-books, By Next Most Popular Source Of In-store Purchase For
which Factors Would Encourage In-store Instead Of Online Purchase?
key Points
deals Most Likely To Encourage In-store Purchases
figure 74: Factors Which Would Encourage In-store Purchase Rather Than Online, July 2013
trade-in Facility Could Help To Increase Footfall
book Tokens: A Need To Shout Louder?
men More Focused On Service Than Price
younger Buyers More Open To Value-adding Features
waterstones Customers Particularly Value Knowledgeable Staff

figure 75: Factors Which Would Encourage In-store Purchase Rather Than Online, By Most Popular Source
Of Purchase For Books In The Past 12 Months, July 2013
figure 76: Factors Which Would Encourage In-store Purchase Rather Than Online, By Next Most Popular
Source Of Purchase For Books In The Past 12 Months, July 2013
amazon Customers Most Likely To Shop In-store Because Of Deals
figure 77: Factors Which Would Encourage In-store Purchase Rather Than Online, By Source Of Purchase
For Books In The Past 12 Months, July 2013
paperback Buyers Most Motivated By Promotions
figure 78: Factors Which Would Encourage In-store Purchase Rather Than Online, By Book Buying Habits,
July 2013
how Do People Discover New Books?
key Points
online Vies With Word Of Mouth For Lead Role In Discovery
figure 79: Sources Used To Find Out About New Book Releases*, July 2013
digital Buyers Have A Wider Portfolio Of Sources Of Information
figure 80: Sources Used To Find Out About New Book Releases, By Most Popular Book Buying Habits, July
2013
in-store Book Buyers Most Likely To Be Kept Informed By Word Of Mouth
figure 81: Sources Used To Find Out About New Book Releases, By Most Popular Source Of Purchase For
figure 82: Sources Used To Find Out About New Book Releases, By Next Most Popular Source Of Purchase
For Books In The Past 12 Months, July 2013
amazon Customers More Reliant Than Average On Online Sources
figure 83: Sources Used To Find Out About New Book Releases, By Source Of Purchase For Books In The
Past 12 Months, July 2013
what Do People Think About Online Retailers?
key Points
price And Convenience Seen As Main Advantages Of Online Channel
figure 84: Attitudes Towards Online Retailers, July 2013
algorithms Facilitate Incremental Impulse Purchases
pricing And Choice Biggest Pluses Of Online For Waterstones Customers
figure 85: Attitudes Towards Online Retailers, By Most Popular Source Of In-store Purchase For Books In
The Past 12 Months, July 2013
figure 86: Attitudes Towards Online Retailers, By Next Most Popular Source Of In-store Purchase For Books
price, Deals And Choice Are Key For Amazon Customers
figure 87: Attitudes Towards Online Retailers, By Source Of Online Purchase For Books In The Past 12
Months, July 2013

appendix – Market Size Forecast Scenarios
figure 88: Uk Total Book Market Size Forecast Scenarios, 2013-18
figure 89: Uk Consumer Book Market Size Forecast Scenarios, By Value, 2013-18
appendix – What Kind Of Books Do People Buy And Read?
figure 90: Most Popular Book Buying And Reading Habits, By Demographics, July 2013
figure 91: Next Most Popular Book Buying And Reading Habits, By Demographics, July 2013
figure 92: Other Book Buying And Reading Habits, By Demographics, July 2013
figure 93: Popular Book Buying And Reading Habits, By Demographics, July 2013
figure 94: Least Popular Book Buying And Reading Habits, By Demographics, July 2013
figure 95: Book Buying And Reading Habits, By Next Most Popular Book Buying And Reading Habits, July
2013
figure 96: Book Buying And Reading Habits, By Other Book Buying And Reading Habits, July 2013
figure 97: Book Buying And Reading Habits, By Popular Book Buying And Reading Habits, July 2013
appendix – Where Do People Buy Books?
figure 98: Most Popular Source Of Purchase For Books In The Past 12 Months – In-store, By
Demographics, July 2013
figure 99: Next Most Popular Source Of Purchase For Books In The Past 12 Months – In-store, By
figure 100: Most Popular Source Of Purchase For Books In The Past 12 Months – Online, By
figure 101: Next Most Popular Source Of Purchase For Books In The Past 12 Months – Online, By
figure 102: Other Source Of Purchase For Books In The Past 12 Months – Online, By Demographics,
July 2013
figure 103: Source Of In-store Purchase For Books In The Past 12 Months, By Most Popular Book Buying
And Reading Habits, July 2013
figure 104: Source Of In-store Purchase For Books In The Past 12 Months, By Next Most Popular Book
Buying And Reading Habits, July 2013
figure 105: Source Of In-store Purchase For Books In The Past 12 Months, By Other Book Buying And
Reading Habits, July 2013
figure 106: Source Of In-store Purchase For Books In The Past 12 Months, By Popular Book Buying And
figure 107: Source Of Online Purchase For Books In The Past 12 Months, By Most Popular Book Buying
And Reading Habits, July 2013
figure 108: Source Of Online Purchase For Books In The Past 12 Months, By Next Most Popular Book
Buying And Reading Habits, July 2013
figure 109: Source Of Online Purchase For Books In The Past 12 Months, By Other Book Buying And
figure 110: Source Of Online Purchase For Books In The Past 12 Months, By Popular Book Buying And

appendix – Where Do People Read Books?
figure 111: Most Popular Places Where People Read Books And E-books, By Demographics, July 2013
figure 112: Next Most Popular Places Where People Read Books And E-books, By Demographics, July 2013
figure 113: Places Where People Read Books And E-books, By Most Popular Book Reading Habits, July
2013
appendix – What Do Consumers Think About Books And E-books?
figure 114: Most Popular Attitudes Towards Books And E-books, By Demographics, July 2013
figure 115: Next Most Popular Attitudes Towards Books And E-books, By Demographics, July 2013
figure 116: Attitudes Towards Books And E-books, By Most Popular Book Reading Habits, July 2013
figure 117: Attitudes Towards Books And E-books, By Most Popular Book Buying Habits, July 2013
figure 118: Attitudes Towards Books And E-books, By Next Most Popular Book Buying Habits, July 2013
figure 119: Attitudes Towards Books And E-books, By Other Book Buying Habits, July 2013
figure 120: Attitudes Towards Books And E-books, By Most Popular Attitudes Towards Books And E-books,
July 2013
figure 121: Attitudes Towards Books And E-books, By Next Most Popular Attitudes Towards Books And
E-books, July 2013
appendix – Which Factors Would Encourage In-store Instead Of Online Purchase?
figure 122: Most Popular Factors Which Would Encourage In-store Purchase Rather Than Online, By
figure 123: Next Most Popular Factors Which Would Encourage In-store Purchase Rather Than Online, By
figure 124: Factors Which Would Encourage In-store Purchase Rather Than Online, By Next Most Popular
Book Buying Habits, July 2013
figure 125: Factors Which Would Encourage In-store Purchase Rather Than Online, By Other Book Buying
Habits, July 2013
appendix – How Do People Discover New Books?
figure 126: Most Popular Sources Used To Find Out About New Book Releases, By Demographics, July
2013
figure 127: Next Most Popular Sources Used To Find Out About New Book Releases, By Demographics,
July 2013
figure 128: Other Sources Used To Find Out About New Book Releases, By Demographics, July 2013
figure 129: Sources Used To Find Out About New Book Releases, By Next Most Popular Book Buying
Habits, July 2013
figure 130: Sources Used To Find Out About New Book Releases, By Other Book Buying Habits, July 2013

figure 131: Sources Used To Find Out About New Book Releases, By Most Popular Book Reading Habits,
July 2013
figure 132: Sources Used To Find Out About New Book Releases, By Next Most Popular Book Reading
Habits, July 2013
figure 133: Sources Used To Find Out About New Book Releases, By Most Popular Sources Used To Find
Out About New Book Releases, July 2013
figure 134: Sources Used To Find Out About New Book Releases, By Next Most Popular Sources Used To
Find Out About New Book Releases, July 2013
figure 135: Sources Used To Find Out About New Book Releases, By Other Sources Used To Find Out
About New Book Releases, July 2013
figure 136: Sources Used To Find Out About New Book Releases, By Most Popular Attitudes Towards
Books And E-books, July 2013
figure 137: Sources Used To Find Out About New Book Releases, By Next Most Popular Attitudes Towards
Books And E-books, July 2013
appendix – What Do People Think About Online Retailers?
figure 138: Most Popular Attitudes Towards Online Retailers, By Demographics, July 2013
figure 139: Next Most Popular Attitudes Towards Online Retailers, By Demographics, July 2013
figure 140: Attitudes Towards Online Retailers, By Most Popular Attitudes Towards Books And E-books,
July 2013
figure 141: Attitudes Towards Online Retailers, By Next Most Popular Attitudes Towards Books And
E-books, July 2013
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Books and e-books - UK - September 2013:Industry Trends, Size and Shares Research Report

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Books and e-books - UK - September 2013:Industry Trends, Size and Shares Research Report