1. Assessment 1: Media Consumption Report Media: An Introduction to the Media Industry (SCQF level 5) Unit Number: F5VL 11
2. Assessment 1: Media Consumption Report Within the three completed media consumption logs you have gathered information covering the media habits of three different demographic groups. You are now required to compare and contrast the key differences between the media platforms and products accessed by the demographic groups identified. Your report should be typed and printed on A4 paper and must be a minimum of 300 words.
3. Here’s an Example of How to Structure it: Title: ‘The Key differences between the Media Platforms and Products Accessed by different Demographic Groups’. (Heading 1): Introduction State your name, what your report covers and who asked you to carry out the investigation (Heading 2): Age groups and demographic groups used within investigation Tell the reader what age groups you have used and what demographic groups they are labelled as.
4. Example: (Heading 3): Differences in times accessed and duration Have you found that some groups consume media more during mornings or late at night? Do some groups consume for longer than others? (Heading 4): Differences in sectors Have you found that younger people consume very different kinds of media than older people? (Heading 5): Differences in platforms Do different demographic groups access the media via different platforms? E.g. younger people may watch TV online rather than via terrestrial means.
5. Example: (Heading 6): Differences in products Do older people enjoy documentaries or black and white movies more than younger demographic groups? (Heading 7): Differences in genres Are the stereotypes true of females consuming the romance genre and males consuming the action genre? (Heading 8): Summary/Conclusion Sum up your main findings and/or conclude what you think are the important points for consideration, e.g. To summarise the findings of this report, the key differences between…
6. Report Writing Guidance You should write in the third person (i.e. avoid using ‘I’ or using personal opinions). You should also refer to your mums, dads or grannies as subjects A, B or C, or consumer 1, 2 or 3. Avoid using slang terms or informal language. Write in formal sentences. You should use language such as: This report concludes...