Pinterest is the newest social media platform that can boost referral traffic to your business's website. See how current social media trends are integrated into Pinterest and how it can benefit your online marketing strategies!
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
The Benefits of Adding Pinterest to your Digital Marketing Strategies
1. Our goal is to connect everyone in the world through the 'things'
they find interesting. We think that a favorite book, toy, or recipe
can reveal a common link between two people.
Marina Barrett
MKTG 7546
Professor Brey
University of Memphis
2. US V. UK USERS
Infographic courtesy of Visual.ly.
3. SPORTS
Celtics have the largest following on Pinterest so far.
Great way for sport teams to engage with the female
demographic, and offer them content that cannot be
found on Facebook , Twitter, or Google+.
4. WHOLE FOODS MARKET
“Pinterest allows us to curate images from across the web
that really speak to who we are as a company. Images that
reflect our core values and essentially communicate the
essence of who we are.”
-Michael Bepko – Whole Foods global online community manager
5. IMPACT ON CURRENT SOCIAL MEDIA TRENDS
Social Commerce
Reward Programs
Collaborative Consumption
Share Button
Job Searches on Social Media
Managing Feedback
6. SOCIAL COMMERCE
Social interactions and
user contributions to
facilitate in the buying
and selling of products.
Pinterest offers the ability
to add the price of an
item to a pin.
Connect with customers
based specifically on their
interests.
7.
8. SOCIAL MEDIA
REWARDS PROGRAMS
Reach beyond the typical “Pin It to Win It”.
Ask for customer opinions.
Have Pinterest followers vote on the trend they want to
see next season.
Rewards can be based off a point system for likes,
comments and re-pins.
Harness the Power of
Your
9. JOB SEARCH
Visual Resume
Graphic Designer – You can pin
pictures of your work and other
services you offer
Financial Consultants – You can
pin photos that represent client
goals, such as financial
independence or financing
education.
Total Visits for the month of March.
10. COLLABORATIVE
CONSUMPTION
Redefining traditional sharing through new
technologies and peer communities.
Pinterest allows multiple collaborators on a board.
Opportunity to interpret the lifestyle of your clientele.
15. MANAGING FEEDBACK
Referral Traffic
Hyperlinked Pictures
Offers the ability to understand how customers perceive a product by viewing
comments, board titles, and what pictures are being pinned.
http://pinterest.com/source/“yourdomain.com”
Harley-Davidson.com
Tiffany.com
Memphis.edu
16. INTERVIEWS
Kelly Carney
Nicole Cartier
Associate Commissioner of
Director of New Media
Marketing and Television
Conference USA
Conference USA
Great way to promote Creates perfect Supply and
products. Demand economy for virtual
sharing.
Hopes to avoid advertising “Snowball” effect for start-up
in the future. brands
Wants Pinterest to grow Hopes for it to stay well
their categories. organized in the future.