1. G321 Evaluation

2. In what ways does your media product use,
develop or challenge forms and conventions of
real media products?

3. Clothing
Casual clothing makes the film seem more
relatable as the characters are not in complex or
over the top costume. Also, the villain of the film
is wearing a costume that almost looks like it
was simply put together (mask, coat etc.). This
may make him seem more frightening, as if
anyone could put such a costume together. This
links to us wanting the film to seem as realistic
as possible, as if this could happen to anyone
etc.

4. Sound
Suspenseful music is a popular convention in
horror films. We did not have any form of
dialogue in our film. Even without dialogue, the
plot is simple to follow.

5. How does your media product represent
particular social groups?

6. In our film, we have 2 characters. A teenage girl
(unnamed), and the villain, a mysterious
characters(appears to be male) wearing a mask
and dark clothing.

7. The teenage girl is an average teenage girl. She
is a wearing a simple yet slightly dressy outfit
consisting of a dress and a leather jacket, with
leather shoes. This suggest that the house she
leaves at the start of the film may have been a
friend’s where there has been a gathering of
some sort. This is average behavior for a
teenage girl, which makes the character seem
more relatable.

8. What kind of media institution might distribute
your media product and why?

9. Our film would be distributed by Blumhouse
Productions. Blumhouse Productions have
released films such as Sinister, Paranormal
Activity, and Insidious. The films this company
release are similar to our own, and all films have
grossed highly when released.

10. Our movie would be aimed at a mass-market
audience, not a niche audience.
Our film is primarily aimed at teenagers. One of
the characters is a teenager, and the film is
made to be as relatable as possible.

11. Who would be the audience for your media
product?

12. Whilst planning our film, we decided that our
audience would primarily be teenagers. We
decided to give the film a 15 certificate, as the
film may be slightly too mature for younger
teenagers, yet not enough so for an 18
certificate. Giving the film an 18 certificate
would also eliminate a large amount of our
target market.

13. At the same time, the film will be enjoyed by
those of an older age (18-30) as horror is an
enjoyable genre for most ages.

14. How did you attract/address your audience?

15. The main character is a teenage girl, so it’s more
likely that the character will be easier to relate
to seeing as our target market is mainly
teenagers.
The film is inspired by several ‘teen horror’ films
( where the cast are primarily teenagers) such as
Scream and Friday the 13th.

16. These ‘teen horror’ films are as popular as ever.
The plotline isn’t too complex, but provide
enough mystery and suspense to be enjoyable.

17. What have you learnt about technologies from
the process of constructing the product?

18. Filming
Using the camera was fairly simple, as we
already knew how to use it from our preliminary
task. We also found using the tripod simple, as
we also used one for our preliminary task.

19. Sound
We did not feature any dialogue in our film, but
we did feature a piece of music in the
background. This was edited (mainly cropping it)
in Garageband, which was fairly easy to use. We
encountered a slight problem transferring it over
to Final Cut, but managed eventually with some
help.

20. Editing Software
Using the editing software was difficult. We
struggled using it in the preliminary task also.
None of us had used the software before, so we
often had to ask for help. We encountered a
problem where the software would not let us
place a clip onto the timeline, which was solved
after a lesson or two.

21. Looking back to your Preliminary Task, what do
you feel that you have learnt in the progression
from it to the full product?

22. Filming
We found using the camera equipment easy in
both our preliminary task and our final film. The
equipment is easy to use, and we had had
previous experience with using video cameras to
film. Our skills with the camera improved as we
worked with them more.

23. Filming
The shots we use in our final film look more
professional and not as shaky in our final film,
although this may be due to using a slightly
broken tripod in our preliminary task. We also
have more of a variety of camera shots in our
final film.

24. Editing
As aforementioned, we are still fairly unfamiliar
with the editing software (Final Cut). The
software is complicated to use, as we had never
used it before our preliminary task. The editing
in our preliminary task was rather basic, but as
we progressed to our final film, we used a lot
more of the editing software and it’s effects.