Finnish Museums Association | Suomen museoliitto | Finlands museiförbund | http://www.museoliitto.fi/

1. The Finnish Museums
Association

2. The Finnish Museums
Association
 Founded in 1923 (90th anniversary 2013)
 Association for organisational members only
 Associated Members comprise every professional museum in
Finland (approx. 165 museums)
 Support member: organizations who wants to support the
development of Finnish museums and the Finnish Museums
Association
 Private organisation, but works closely with the state
 Chairman of the board (2013->) is the vice chairman of the
Finnish parliament Pekka Ravi

3. FINNISH MUSEUMS ASSOCIATION´S SERVICES
LOBBYING SERVICES
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TRAINING AND DEVELOPMENT
SERVICES
TRAINING AND
EDUCATION
NATIONAL
COMMUNICATION
SERVICES
INTERNAL
(members)
DEVELOPMENT
PROJECTS
MANAGEMENT
ECONOMY
ADMINISTRATION
OFFICE
INTERNATIONAL
SALES
MARKETING
STAFF
eTRAINING
CONSLUTANCY/
MENTORING
EXTERNAL
(public,
politicians,
museum
customers

4. Key figures of FMA

Annual budget 1.5 million euros
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project revenue (EU projects, national projects): 800 000 euros
training participation fees and other sales: 300 000 euros
annual grant from the state: 250 000 euros
membership fees:150 000 euros

5. Key figures of FMA

15 employees
 2.5 people work in support services (Secretary General, Co-operation
Coordinator, Finance Assistant)
 1 in lobbying services (Secretary General, Communications Manager)
 1.5 in communications services (Communications Manager, Information
Officer)
 10 in training and development services (Education Manager, Education
Officer, Project Manager, Project Coordinators, IT specialists, Assistant)

6. Mission and vision
 Mission:
 To help museums succeed.
 Vision 2023:
 By the time the Finnish Museum Association
turns 100 years in 2023, it will be the forerunner
in the field of lobbying and development in the
European museum sector.

7. Lobbying services
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Through its lobbying services, the Finnish Museums Association influences the
environment in such a way that museums flourish and develop their own work
proactively.
The Finnish Museums Association represents its members and takes care of
their interests:
 In the field of national and international laws and regulations
 In relation to national and international financial questions
 In the preparation of all kinds of systems and practices for the whole
museum field
 In international organisations

8. Education and training services

Through its education and training services, the Finnish Museums Association
maintains the professional skills of museum staff and expands their knowledge
of new opportunities.

The Finnish Museums Association’s education and training services include:
 training sessions, online training and education programmes
* maintenance of skills (Advanced)
* the extension of knowledge (Education)
 individual training or consultation for a museum or group of museums
 arranging training facilities (training partner is responsible for the content)
 research and publications
 development projects
 advisory services

9. Communication services
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Through its communication services, the Finnish Museums Association builds the museum image and
brand, enhances museum awareness, disseminates the latest information for museum use, and draws
attention to important museum issues in the public debate.
Tools:
 Print: The Museum Journal, brochures, museum listings
 Websites:
 www.museoliitto.fi and portals: www.museot.fi and museoviikko.fi
Julius newsletter
 Mailing list and Exhibition mailing list
 Mobile devices and social media:
 Exhibition and events calendar
 m.museot.fi
 Blog, Facebook, Twitter
 Media co-operation: articles, press releases, public debate
 Promotions:
 Museum week, International Museum Day, Museum week for schools, fairs (travel fairs, book
fairs)
 Campaigns: “Propaganda project”; “Museum wonders”; “Museum card”

10. Support services
 Through its support services, the Finnish Museums
Association takes care of the administration, economy and
daily work of the office:
 Management and leadership
 IT and other systems
 Marketing and sales
 Library

11. Strategy 2013-2017
 By 2017
 our Lobbying services will carry the most weight with
public opinion
 our Communications services will be the mouthpiece for
those who are interested in museum affairs
 our Training and education services will be the source of
the latest knowhow
 our Support services will see to it that our Association
provides a highly efficient and smooth-running
workplace

12. Current development projects
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Museum 2015: unify the processes related to the museum's
collection management
The Learning Museum Network Project (LEM): networking
between museums interested in museum pedagogy
Creative blended mentoring for cultural managers (CREA.M):
mentoring
Art to internet interfaces: copyrights of art in museums collections
The impact of museums on the economy
Museum and cultural tourism
Museum without walls: mobile routes