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Social Media Marketing


     Ratiwat Paresri
Social Media Marketing

Social Media Marketing

Social Media Marketing
             Nielsen Global Online
    Consumer Survey

           16
                             90%
                       70%
             62%
               61%
          55%
Social Media Marketing

    Social Media – Facebook
Social Media Marketing

    Social Media – Twitter
Social Media Marketing

    Social Media – Blog
Social Media Marketing

    Social Media – Forum   Pantip
Social Media Marketing
                               ???
    


    
               (Interruption)


    


                 Internet
Social Media Marketing
     –
Social Media Marketing
     –
Social Media Marketing
     –
Social Media Marketing
                            –

    Viral Marketing

                      Mass
Social Media Marketing

    -
Social Media Marketing

    –
Social Media Marketing

    –            Blendtec
Social Media Marketing
                            Social
    Media

                             Viral
Social Media Marketing



           Social Media
Social Media Marketing
                               GTH

                         Facebook
               Fan
        (Engagement)

          Fan

           GTH    Twitter            Real-
        Time         Follower
                  CRM
Social Media Marketing
              Social Media
    
        –

    




    
Social Media Marketing
                       Social Media
       Blog –

             HTML      web site
Social Media Marketing
                        Social Media
       Twitter –            Blog
                      140
                         Real Time
Social Media Marketing
                             Social Media
       Social Networking –   Hi5, Facebook

                                    Info Photo
        Note      Video
Social Media Marketing
                           Social Media
       Media Sharing –   web site
             upload
Social Media Marketing
                            Social Media
       Social News and Bookmarking –




        Campaign
Social Media Marketing
                            Social Media
       Social News and Bookmarking –
Social Media Marketing
                            Social Media
       Social News and Bookmarking –
                Digg
                  Blog
Social Media Marketing
                        Social Media
       Online Forum –           Social
        Media
Social Media Marketing
                                Social Media
                          –
        Social Media
        work


          Twitter   – Dell                 Twitter
                      Follower

           RT
          Nokia         Nokia 5800 Express Music
           Blogger
Social Media Marketing
                              Social Media
                          –
           Amazon

                     1-5
Social Media Marketing
                              Social Media
                          Brand (Brand Awareness)
        –
        (Engagement)
         HP   –   YouTube



                   6,433                   2
Social Media Marketing
             Social Media
Social Media Marketing
                            Social Media
                      Brand (Brand Awareness)
        –
         GTH     Fan Page    Facebook


            Fan                  Brand GTH
Social Media Marketing
Social Media Marketing
                           Social Media
                      Brand (Brand Awareness)
        –
         Nokair   –   Sponsor       Twitter
Social Media Marketing
                            Social Media
                        Brand (Brand Awareness)
        –
                      web site
            www.oishicafecity.com


            Social Media
            Augmented Reality Technology
                      OR Code
            Web Cam
                                           Brand
Social Media Marketing
Social Media Marketing
                            Social Media
    
         Sun   Microsystems            CEO Blog
                    Jonathan Schwartz
Social Media Marketing
                            Social Media
    
         Whole   Foods Market –   Facebook
Social Media Marketing
                      Social Media
                         –
        Social Media
                              Viral
                                      TV
            YouTube
Social Media Marketing
                          Social Media
               Feedback          –



         Starbucks
                 –
         www.Mystarbucksidea.com Blog


                               Idea
Social Media Marketing
                     Social Media
          Feedback          –
Social Media Marketing
                         Social Media
              Feedback             –
               Forum      Pantip       Feedback
Social Media Marketing
                           Social Media
                                   –
        Social News       Social Bookmark
        Digg, Delicious, G-bookmarks
                        Facebook      Twitter

        Social Bookmark
            Google
        Popularity
Social Media Marketing
                          Social Media
                                    –
                                    Social
        Media

                        Jeban
                 Blog

        www.jeban.com                1
                            Jeban
Social Media Marketing
             Social Media
Social Media Marketing
                          –
    Social
                               Brand

       Share of Voice –


       Tone of Voice –

       Trend over time –
Social Media Marketing

       Pantip –
              Forum
        www.siamphone.com
        www.jeban.com
        www.healthcorners.com
        www.mocyc.com

       Blog –    www.technorati.com
        Blog Search Engine
        www.blogsearch.google.com
Social Media Marketing

       Facebook –                search
        Facebook
             People, Pages, Group, Post
        Bing
          People    -
          Group –
          Pages –
                       Brand
          Customer Relationship Management
Social Media Marketing

       Twitter –
        search.twitter.com
Social Media Marketing
       –
Social Media Marketing

    


          Pantip




    




    
Social Media Marketing

    
        Social
         



         



         



         
Social Media Marketing
                              –                PJUK
          SCB
http   www pantip com cafe sinthorn topic I6966966 I6966966 html
Social Media Marketing
                    –         PJUK
          SCB
       PJUK


       PJUK

               My_FireWall


                              50
Social Media Marketing
                      –              PJUK
          SCB
                                     PJUK

        PJUK               PJUK
               PJUK

                      Social Media
Social Media Marketing
                      Social Media –



     Tony Fernandes – CEO Airasia     CEO
      Blog
                – CEO         Twitter
      Account

                        CEO
Social Media Marketing
Social Media Marketing
Social Media Marketing
                        Social Media –
                             Brand
       GTH             Web Site      Social
        Media
              Brand GTH
      Brand GTH
     Clinique
      Campaign “Great Skin Challenge” Say
      Yes!
      www.cliniquelover.in.th/greatskinchalleng
      e           Twitter
Social Media Marketing
              Social Media –


    DTAC


       Brand
           Brand
Social Media Marketing

Social Media Marketing
         Blog            –
             Blog


                         James
    Surowiecki           The
    Wisdom of Crowds     “
Social Media Marketing
          Blog                 –
    Starbucks              The Wisdom of
    Crowds          Blog



       Share –

       Vote –
                           Wisdom of
        Crowds
Social Media Marketing
               Blog           :
    Dell
       Jeff Davis                  Dell


    
                       Jeff Davis            Blog
       Dell
                 Jeff

               Dell        Blog – Direct2Dell
Social Media Marketing
           Blog       :
    Dell – Lionel Menchaca Dell Digital
    Commerce Manager
       Brand

       Brand

     Brand
     Brand
Social Media Marketing
                    Blog
       Executive Blog –     Blog
                            CEO Blog

       Company Blog –

             Brand

       Product Blog –
Social Media Marketing
        2        –
Social Media Marketing



       BB

           Marketing Influencer
    Mass
Social Media Marketing
           Blogger



                               Blogger

                     Blogger
  Marketing Influencer
         Blogger
Social Media Marketing
                 –          Nokia 5800
    ExpressMusic Agency
            Blogger      Influencer
                          Blogger
                    Blog




                                Social
    Media           Marketing Influencer
Social Media Marketing
    Twitter   Micro-Blog
                         140

  Follower
       Follower

         Account Twitter
    Channel
                 Real-Time
Social Media Marketing
                                   Real
    Time



              ---             ---
              ---      ---




                    Twitter
Social Media Marketing
                          Twitter


          Follower

    Twitter

                         Find People
              Find on other network
Social Media Marketing

Social Media Marketing

       (1) Follow
                         Follow
             Follow




                          Unfollow
Social Media Marketing

       (2)                    Focus
                     Bio


        qool_aung    DrJoop     BIO



               :                    BIO
                                   BIO
Social Media Marketing
Social Media Marketing
Social Media Marketing

       (3)                          search.twitter.com
                  Keyword m

                   Follower

       (4)                   Blog        Facebook

        Twitter
Social Media Marketing
Social Media Marketing

       (5)
             Follower             GTH
        Follower                        RT

                 5          RT
                  2




                       Retweet
Social Media Marketing
 Twitter   –
     Twitter          – Dell Outlet –
                $3        24
Social Media Marketing
 Twitter   –
        Twitter                 –
      Dell
                   Domain Name       Namecheap

                   3
                    Domain
                                     IPOD
                      Follower        2,000
                           Domain        20%
                            2008
Social Media Marketing
 Twitter   –
        Twitter                    – Call Center


                      Twitter


      Comcast                   4
                   Comcast
      Twitter
Social Media Marketing
 Twitter   –
       Twitter                   –

                                  Twitter


      (twitter.com/Patee122)        Tweet
                     Twitter Search
Social Media Marketing
 Twitter   –
     Twitter     Brand Awareness –

                            Zappos
                  Twitter


       Follower
                      Zappos
                          Brand
Social Media Marketing
 Twitter   –
           Twitter      active
                            Facebook     3
  
                 Focus                 Follower

  


      Follower
Social Media Marketing
 Twitter    –
                    Real-Time

                                 RT

                   Tweet


                         Effective

      Spam        Unfollow
Social Media Marketing
 Twitter   –
      Twitter       Follow
      Marketing Influencer
      Influencer        Tweet
                            RT
               Impact
                        Twitter

                                   Blog
Social Media Marketing
 Twitter   –            LCN
                   29
                        Domain Name
    Hosting
         Twitter              2009
  
        (       )
Social Media Marketing
 Twitter   –              LCN
                                  Newsletter
        e-mail
      Twitter
                                   Twitter

     Content
                Twitip, Mashable
                        RT
Social Media Marketing
 Twitter   –
     TweetDeck –
         web
Social Media Marketing
 Twitter    –
     HootSuite (www.hootsuite.com) –

                        Brand
                Tweet
                       Tweet
                     Facebook, Linkedin
          Ping
Social Media Marketing
 Twitter   –
     Cotweet (www.cotweet.com) –
                   Twitter

               Tweet
                e-mail
       Tweet

                              Brand
Social Media Marketing
 Twitter   –
     Twitalyzer (www.twitalyzer.com) –

                                   Twitter

       

       


                              Influencer      TR
                Viral Marketing
Social Media Marketing
 Twitter   –
     EasyTweets (www.easytweets.com) –

            Brand                        e-
        mail     SMS
               Tweet
                  Follower
Social Media Marketing
 Twitter   –
     Twithawk (www.twithawk.com) –

      



      
Social Media Marketing
 Facebook –    Social Network
      Facebook
 Hi5, Myspace, Orkut, Friendster

                    (Profile)



      Profile
  
                        “Friend” “Contacts”
Social Media Marketing
 Facebook   –
  



       Social Network


  
                 Commend
Social Media Marketing
 Facebook  –        Facebook
        Social Network
        Facebook
         Application
              Facebook             Widget
                       Application


                   Viral Marketing
    Facebook   News Feed
Social Media Marketing
 Facebook   –   Facebook Page –

                  Brand
Social Media Marketing
 Facebook   –             Facebook Page –
                                Facebook Page

                 Facebook Page
         Fan
      Facebook Page
      Wall
                          Fan
      News Feed –
                    Fan         Brand
Social Media Marketing
 Facebook   –         Facebook Page –

      Facebook Page
     Facebook
                      Brand
      Facebook Page

                      Blog
      Facebook page
  http://www.facebook.com/facebook-
   widgets/profilebadges.php
Social Media Marketing
 Facebook      –          Facebook Page –

      Facebook Page
                                    (Search
      Engine)       Google

                         (Event)   Facebook
      Page          Fan
Social Media Marketing
 Facebook     –          Facebook
 Page
     Wall –
                  Fan
          Fan
           Like               Share

     Info –
Social Media Marketing
 Facebook       –              Facebook
 Page
     Photos –
                                CEOs

                       Photos          Fan



     Events –
                 Fan
Social Media Marketing
 Facebook      –                  Facebook
 Page
     Notes –



     Discussion Board –
      Fan
      Feedback

     Reviews –            Fan
                           Brand
Social Media Marketing
 Facebook– Application
 Facebook            Business

 http www facebook com FacebookPages?ref t
 s# apps directory php?app_type 0&category
 100
Social Media Marketing
 Facebook   – Facebook Advertising

        Facebook Adverstising
Social Media Marketing
 Facebook   – Facebook Advertising

         Facebook Ad
Social Media Marketing
Social Media Marketing
 Facebook   – Facebook Advertising –
        Facebook Ad
                          Ad

                          Info

     Location, Age, Birthday, Sex, Keyword (
                    Info
        ), Education, Workplace, Relationship

         Facebook
Social Media Marketing
 Facebook   – Facebook Advertising –

                     (CPC)

                    Ad            (CPM)
Social Media Marketing
 Facebook   – Facebook Advertising –
                  Ad

             –     Keyword
             Profile Info
                               Keyword



                       –     Ad
Social Media Marketing
 Facebook   – Facebook Advertising –
                  Ad

        –



        –

               –
               Ad          Ad
Social Media Marketing
 Facebook    – Facebook Advertising –

     POVO.com –


                        Povo.com   Facebook
      Ad                  Location


     CM Photographics –

                24-30      Relationship Status
Social Media Marketing
 Facebook    – Facebook Advertising –

     All Nippon Airways –

                                  Keyword
      Facebook Ad

             All Nippon Airways       25%

     Rothbury                            AEG
      Live and Madison House
                18-28       Facebook Page
Social Media Marketing
 Facebook   – Facebook Advertising –



 “            Facebook Ad


                             ”
Social Media Marketing
 Review
       and Rating –
 Amazon.com
Social Media Marketing
 Review  and Rating –
    Amazon.com


“         Review and Rating
           ?”

       “            Marketing
    Influencer
    Review and Rating
Social Media Marketing
 Review    and Rating –       Review
    and rating               The
    Wisdom of Crowds

                          Review and
    Rating



            Review and Rating
    www.jeban.com
Social Media Marketing
 YouTube   Marketing
Social Media Marketing
 YouTube   Marketing -


                  “
            YouTube
                   ”
Social Media Marketing
 YouTube   Marketing -

                     YouTube
Social Media Marketing
 YouTube   Marketing -

                      YouTube –

      
             (www.youtube.com/blendtec)
                Profile
               web site
Social Media Marketing
 YouTube    Marketing -

  
      (Account Types)
       Standard  –
       Director –          web video

       Musician   –

                       CD
        Profile
       Comedian –
Social Media Marketing
 YouTube     Marketing -

                                   –

              YouTube                   100
      MB

             Tag    Categorize –
           Keyword
Social Media Marketing
 YouTube   Marketing -
Social Media Marketing
 YouTube      Marketing -

                                  YouTube

            Share –                 YouTube

                  e-mail twitter     Social
          network
          Facebook, Orkut, Myspace, StumbleUpon
          , Bebo, Hi5
Social Media Marketing
 YouTube   Marketing -

                         YouTube

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