In todays world generating leads online is an art form. You can blow $10,000.00's of hard earned money on developing ineffctive websites, you can waste hours of unproductive time teaching yourself how to get an effective website or strategy in place OR you can learn from a hands on practioner. None of this internet technology is actually difficult ..but getting it wrong is becoming easier

1. Websites Made Easy By Mason Parker

2. What is a website? A website is a representation of you or your products online Pictures Videos Text Interactive tools Newsletters A communication hub Successful Strategies Limited

3. What’s better text / pictures? This will depend on your outcome Pictures/videos look good and hold interest Text informs and can really excite search engines The layout is important – it must tie in together so the information and images flow together seamlessly Successful Strategies Limited

4. What options are there? A website can be built in many varying forms from simple single page sites to highly complex database driven sites that are highly interactive What suits your needs the best? What is your audience expecting? Successful Strategies Limited

5. Are websites expensive? A professionally designed and built website can range from $100.00’s to $10,000.00’s There are setup costs and on-ongoing costs eg design fees, hosting costs, domain names OR you can setup a very low-cost but very effective self-managed site - a BLOG Successful Strategies Limited

6. What’s a blog? A BLOG is a web-log Its most easily explained as a web based diary – but can come in many formats The user can add content as easily as writing and sending an email – and readers can make comments Look at www.noaddedfluff.comor http://unconditional.co.nz/noaddedfluff/ Successful Strategies Limited

7. Aren’t blogs easy? Wordpress See www.masonparker.com Easily customised Easily hosted on your site or www.wordpress.com Less intuitive Requires a little skill to set up Blogger See www.noaddedfluff.com Easily customised Hosted by Google Very easy to operate Requires very little skill to set up Successful Strategies Limited

8. Self-hosted Or NOT? Self hosted Completely in your control Requires skill – you may need to up skill to manage your site More complex to manage www.wordpress.com or www.blogger.com Who owns the site content? RISK – will it always be free/easy Support and help is easily found Low-cost Successful Strategies Limited

9. Websites for business Know your outcome...have a strategy to achieve your goals Successful Strategies Limited

10. Know your outcome The purpose of websites for business include but are not limited to: Informing customers Differentiating yourself from the competition (eg be the local expert) Showcasing your products/services Being easy to find Having a dynamic news portal to inform customers 24 hours / 7 days a week Successful Strategies Limited

11. How do I achieve this? Outrank your competitors online Know the tools available Use multiple traffic sources Inform and educate Answer the questions your market want to know GET ADVICE and COACHING from someone who has been there Successful Strategies Limited

12. How do I get help? To get help is easy Go to www.masonparker.co.nz – send Mason a message with your goals Mason will research your current web profile Then you’ll mutually agree on a plan - before you spend any time/money Successful Strategies Limited