TiasNimbas - Workshop Networking Skills - 18 january 2014
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The document summarizes a workshop on networking skills held on LinkedIn. It covers an introduction to social media and LinkedIn, how to optimize a LinkedIn profile, networking etiquette, and tips to get the most out of LinkedIn. The workshop provided an overview of the changing media landscape, defined social media, examined LinkedIn usage statistics and the professional network's ecosystem of jobs, company pages, and groups. Attendees were given assignments to improve their LinkedIn profile and learn about effective online and offline networking.
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TiasNimbas - Workshop Networking Skills - 18 january 2014
- 1. - Workshop Networking Skills - TiasNimbas – 18/01/2014 - Workshop Networking skills - TiasNimbas 1
- 2. Introduction – Ayman van Bregt - Digital Strategist with a focus on turning digital (and social) media into digital value, digital experiences and social business - Co-founder NSMA (Dutch Social Media Academy) http://about.me/aymanvanbregt Twitter: @aymanvanbregt Workshop Networking skills - TiasNimbas 2
- 3. Overview 1. The social media landscape 2. LinkedIn Basics 3. Making LinkedIn work for you 4. Networking etiquette 5. Tips to optimize your profile and getting the most out of LinkedIn Slides are available via http://www.slideshare.net/nsma Workshop Networking skills - TiasNimbas 3
- 4. Media has changed h#p://youtu.be/8JenAyMmZ68 Workshop Networking skills - TiasNimbas 4
- 5. Media has changed Workshop Networking skills - TiasNimbas 5
- 6. Speed of digital and social media Workshop Networking skills - TiasNimbas 6
- 7. Media has changed - Linear - Locational - Limited possibilities - Passive Workshop Networking skills - TiasNimbas 7
- 8. Media has changed - Non-linear - Location based - Indefinite possibilities - Passive and active (always on) Workshop Networking skills - TiasNimbas 8
- 9. Laws for growth h#p://content.7me.com/7me/interac7ve/0,31813,2048601,00.html Workshop Networking skills - TiasNimbas 9
- 10. Laws for growth h#p://en.wikipedia.org/wiki/File:Transistor_Count_and_Moore%27s_Law_-‐_2011.svg Workshop Networking skills - TiasNimbas 10
- 11. Laws for growth h#p://en.wikipedia.org/wiki/File:Metcalfe-‐Network-‐Effect.svg Workshop Networking skills - TiasNimbas 11
- 12. Defining social media ‘Social media describes online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other. Social media can take many forms, including text, images, audio and video. Populair social mediums include blos, message boards, podcasts, wikis and vlogs’ - Dion Hinchcliffe - (2006) ‘Social media are the online conversational channels where your business becomes the de facto source of insight, information and community through interaction and dialogue with your customers and create a slow term bond’ ‘Media that enables you to express and stimulate social behavior and gives you the opportunity to show interest in key persons’ - Mitch Joel - (2010) - Ayman van Bregt - (2012) Workshop Networking skills - TiasNimbas 12
- 13. Defining social media ‘Social media describes online tools and platforms that people use to share opinions, insights, experiences and perspectives with each Func7on other. Social media can take many forms, including text, images, audio and video. Populair social mediums include blos, message boards, podcasts, wikis and vlogs’ - Dion Hinchcliffe - (2006) ‘Social media are the online conversational channels where your business Value becomes the de facto source of insight, information and community through interaction and dialogue with your customers and create a slow term bond’ ‘Media that enables you to express and stimulate social behavior and gives you the Behavior opportunity to show interest in key persons’ - Mitch Joel - (2010) - Ayman van Bregt - (2012) Workshop Networking skills - TiasNimbas 13
- 14. Quiz Based upon this definition of Social Media... ‘Social media describes online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other.’ Do you consider yourself an active social media user based upon the 2006 definition? Workshop Networking skills - TiasNimbas 14
- 15. Quiz Based upon this definition of Social Media... ‘Media that enables you to express and stimulate social behavior and gives you the opportunity to show interest in key persons’ Do you consider yourself an active social media user based upon the 2012 definition? Workshop Networking skills - TiasNimbas 15
- 16. Assignment 1 – Present your teampartner What’s your social presentation? Source: h#p://flic.kr/p/fSGFX4 Workshop Networking skills - TiasNimbas 16
- 17. The social media landscape ‘Choose wisely and go step by step’ h#p://www.theconversa7onprism.com/ Workshop Networking skills - TiasNimbas 17
- 18. Social technographics (user activity) Inac%ves Spectators Joiners Do not use View and social read media web-‐ content Have a profile on a social network site Collectors Cri%cs Conversa% Creators onalists Collect web-‐ content Post social Produce media web-‐ content content Respond to web-‐ content ‘Not everybody uses social media the same way’ Source: Forrester Research Workshop Networking skills - TiasNimbas 18
- 19. Social media used around the world http://vincos.it/world-map-of-social-networks/ Workshop Networking skills - TiasNimbas 19
- 20. Social media used around the world Workshop Networking skills - TiasNimbas 20
- 21. Social media used around the world Workshop Networking skills - TiasNimbas 21
- 22. Social media used in the Netherlands h#p://www.slideshare.net/newcomresearch/social-‐media-‐in-‐nederland-‐2013-‐smo13-‐newcom-‐actuele-‐cijfers Workshop Networking skills - TiasNimbas 22
- 23. Social media used in business ‘The state of B2B Social Media 2013’ h#p://www.b2bmarke7ng.net/knowledgebank/social-‐media-‐marke7ng/features/infographic-‐state-‐b2b-‐social-‐media-‐2013 Workshop Networking skills - TiasNimbas 23
- 24. Shift in marketing h#p://www.empowernetwork.com/paulcoulson/files/2013/05/inbound-‐marke7ng-‐image.jpg Workshop Networking skills - TiasNimbas 24
- 25. Shift in marketing h#p://youtu.be/g40rrWBx2ok Workshop Networking skills - TiasNimbas 25
- 26. Workshop Networking skills - TiasNimbas 26
- 27. The social media landscape summarized Your collocutor decides when to look for information and via which channel. The challenge is to be visible with the right information the moment the person starts searching. Workshop Networking skills - TiasNimbas 27
- 28. Overview 1. The social media landscape 2. LinkedIn Basics 3. Making LinkedIn work for you 4. Networking etiquette 5. Tips to optimize your profile and getting the most out of LinkedIn Workshop Networking skills - TiasNimbas 28
- 29. What is LinkedIn? h#p://youtu.be/ZVlUwwgOfKw Workshop Networking skills - TiasNimbas 29
- 30. What is LinkedIn? Workshop Networking skills - TiasNimbas 30
- 31. What is LinkedIn? ‘LinkedIn is the world’s largest professional network with over 259 million members and growing every day. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals’ Source: LinkedIn Help Center Workshop Networking skills - TiasNimbas 31
- 32. LinkedIn Numbers and facts - 74 Mio North-America - 39 Mio Europe - 4,5 Mio Dutch members - 62% male, 38% female - 24% entrepreneurs - Business services and technology are the best represented industries - 5.7 billion searches (2012) Source: LinkedIn About & NSMA Photo: Lazy Person Workshop Networking skills - TiasNimbas 32
- 33. LinkedIn Basics h#p://blog.linkedin.com/2013/06/27/3-‐million-‐linkedin-‐ company-‐pages-‐infographic/ Workshop Networking skills - TiasNimbas h#p://blog.linkedin.com/2013/06/27/3-‐million-‐linkedin-‐ company-‐pages-‐infographic/ 33
- 34. Networking - 1st, 2nd and 3rd degree connections The networking economy – We are globally connected... Workshop Networking skills - TiasNimbas 34
- 35. The ecosystem of LinkedIn h#p://www.webds.com/blog/social-‐media/the-‐ecosystem-‐of-‐linkedin/ Workshop Networking skills - TiasNimbas 35
- 36. The ecosystem of LinkedIn LinkedIn Jobs linkedin.com/jobs Workshop Networking skills - TiasNimbas 36
- 37. The ecosystem of LinkedIn LinkedIn Jobs The Netherlands: 4000 – 5000 job positions United Kingdom: 18,000 – 20,000 job positions United States: 160,000 – 170,000 job positions Workshop Networking skills - TiasNimbas 37
- 38. The ecosystem of LinkedIn LinkedIn Companies linkedin.com/companies Workshop Networking skills - TiasNimbas 38
- 39. The ecosystem of LinkedIn LinkedIn Companies Careers Finding employees Products / Services Recommendations linkedin.com/companies Workshop Networking skills - TiasNimbas 39
- 40. The ecosystem of LinkedIn LinkedIn Companies The Netherlands: > 120,000 company pages United Kingdom: > 200,000 company pages United States: > 800,000 company pages Workshop Networking skills - TiasNimbas 40
- 41. The ecosystem of LinkedIn LinkedIn Groups linkedin.com/directory/ groups Workshop Networking skills - TiasNimbas 41
- 42. The ecosystem of LinkedIn LinkedIn Groups Networking Knowledge sharing Thought leadership Career opportunities linkedin.com/directory/ groups Workshop Networking skills - TiasNimbas 42
- 43. The ecosystem of LinkedIn LinkedIn Groups Total: > 1,800,000 groups Dutch: > 75,000 groups English: > 1,500,000 groups Finance: > 14,000 groups Marketing: > 45,000 groups Workshop Networking skills - TiasNimbas 43
- 44. Overview 1. The social media landscape 2. LinkedIn Basics 3. Making LinkedIn work for you 4. Networking etiquette 5. Tips to optimize your profile and getting the most out of LinkedIn Workshop Networking skills - TiasNimbas 44
- 45. Characteristics LinkedIn is more than an online resume Workshop Networking skills - TiasNimbas 45
- 46. LinkedIn Profile Strength Why a strong profile? Present yourself as a professional Higher ranking in search results Workshop Networking skills - TiasNimbas 46
- 47. LinkedIn Profile Strength Three levels: Intermediate (*) Expert (**) All-Star (***) Workshop Networking skills - TiasNimbas 47
- 48. LinkedIn Profile Why add skills? Personal branding Endorsements Workshop Networking skills - TiasNimbas 48
- 49. LinkedIn Profile Endorsements Recognize skills & expertise in your network Build your personal brand Workshop Networking skills - TiasNimbas 49
- 50. Assignment 2 – Improve your LinkedIn profile How can you differentiate yourself from others? Source: h#p://flic.kr/p/ag7QB6 Workshop Networking skills - TiasNimbas 50
- 51. Assignment 2 Communicate with your professional headline - Don’t only tell what your role is - Tell what you do and what you can solve Show your value! Workshop Networking skills - TiasNimbas 51
- 52. Assignment 2 h#p://www.webds.com/blog/social-‐media/the-‐ecosystem-‐of-‐linkedin/ Workshop Networking skills - TiasNimbas 52
- 53. Making LinkedIn work for you Op7mise Become visible Consume Be informed Workshop Networking skills - TiasNimbas Present Three steps to making LinkedIn work for you Show your knowledge 53
- 54. Overview 1. The social media landscape 2. LinkedIn Basics 3. Making LinkedIn work for you 4. Networking etiquette 5. Tips to optimize your profile and getting the most out of LinkedIn Workshop Networking skills - TiasNimbas 54
- 55. The effect of social networking - Strongly connected small networks - Link to other networks - Connected subnetworks Workshop Networking skills - TiasNimbas 55
- 56. The effect of social networking Source: Anatomy of Facebook Research by Facebook and the University of Milan Workshop Networking skills - TiasNimbas 56
- 57. Assignment 3 – Networking power The power of giving Source: h#p://flic.kr/p/e6v4Jr Workshop Networking skills - TiasNimbas 57
- 58. Networking etiquette (online) - Send a personal invitation when inviting people - Have professional profile picture - Keep your contact list open to your network - Place status updates that are overthought and show your knowledge - Show interest in your network Workshop Networking skills - TiasNimbas 58
- 59. Networking etiquette (online) h#p://topdogsocialmedia.com/linkedin-‐e7que#e-‐infographic/ Workshop Networking skills - TiasNimbas 59
- 60. Networking etiquette (offline) - Define your goal for the event - Try to find out who will be there and prepare yourself - Introduce yourself with focus (like a LinkedIn headline) - Show sincere interest - Find out the goal of your collocutor and see if you can help - Stay connected Workshop Networking skills - TiasNimbas 60
- 61. Overview 1. The social media landscape 2. LinkedIn Basics 3. Making LinkedIn work for you 4. Networking etiquette 5. Tips to optimize your profile and getting the most out of LinkedIn Workshop Networking skills - TiasNimbas 61
- 62. Set your language(s) h#p://www.socialmediaacademie.nl/gebruik-‐verschillende-‐talen-‐voor-‐je-‐linkedin-‐profiel/ Workshop Networking skills - TiasNimbas 62
- 63. Claim your personal LinkedIn url h#p://www.socialmediaacademie.nl/de-‐link-‐van-‐een-‐linkedin-‐profiel-‐aanpassen-‐in-‐4-‐stappen Workshop Networking skills - TiasNimbas 63
- 64. Add visual content h#p://www.socialmediaacademie.nl/visuele-‐content-‐toevoegen-‐aan-‐een-‐linkedin-‐profiel/ Workshop Networking skills - TiasNimbas 64
- 65. Change the order of your profile Let the most important sections stand out Drag to rearrange profile sections Workshop Networking skills - TiasNimbas 65
- 66. Check your profile for spelling over and over! Would you want to be an expert in pubic relations? Workshop Networking skills - TiasNimbas 66
- 67. Check your profile for spelling over and over! Would you want to be an expert in pubic relations? Workshop Networking skills - TiasNimbas 67
- 68. Making LinkedIn work for you 1. Define yourself as a personal brand in three words 2. Search for these words on LinkedIn 3. Analyze the top 5 profiles and learn how to improve your profile 4. Monitor improvement with information and statistics of how often you show up in searches Workshop Networking skills - TiasNimbas 68
- 69. Questions? Source: http://flic.kr/p/RTz5h Workshop Networking skills - TiasNimbas 69
- 70. Use the tips in the toolkit to your advantage Workshop Networking skills - TiasNimbas 70
- 71. Contact Connect with us... Drop your social media questions in our LinkedIn-group http://bit.ly/socialmedia-groep ayman@nsma.nl Twitter: @aymanvanbregt & @nsma_ LinkedIn: http://linkd.in/nsma Presentation available via: http://www.slideshare.net/nsma Workshop Networking skills - TiasNimbas Follow our tips & tricks (Dutch)... http://www.socialmediaacademie.nl 71