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GENERATION F
“Generation Fragmentation”
Concept by Beata Staszynska
and Onno Hansen
Selected sources
Sources (2) - Report
https://ezzev.files.wordpress.com/2016/02/
outcomes-v21.pdf
Fragmentation circle
Fragmentation amplifiers
• Media: Incidents and sound bites
• Social media: No-context information,
short messages and trolling
• Politics: Rise of populism and
polarization
• Parent and education: Scarce quality
time and fear to be an authority
• Age peers: Echo rooms
How Generation F selects
information
• Social evidence, cognitive bias
• Short attention spans
• No filter for negative information
• No dreaming, rather realism
• No learning experience
Generation F wants to
communicate
• Preference for asynchronous communication
• By means of technology
• Want:
– Privacy
– Affirmation, be important, be understood
– Security
How Generation F views adults
• Do not understand online communication
• Do not understand new technologies
• Do not want and have no time to
communicate – just interfere
• Calculate, lie
• Check, spy
• Are moralistic
• Use different ‘frames’
How to approach Generation F?
• Online contact
– Asynchronous, casual
• Positive empathy
– Interactive didactics, prophylactics
• Constructive confrontation
– Putting sure identity labels in perspective
• Empowering citizens’ skills
– Conduct a dialogue, negotiate, attain common understanding, solve
conflicts, react to new situations, lifelong learning
– Be able to deal with ‘Others’ and new situations
Effect on Generation F
• Less isolation
• More trust
• More resilience
• Less us/them thinking
• Longer concentration spans
• Less fatigue
• More critical and logical thinking
• More ‘flow’
Contact – Onno Hansen
E: onno.hansen@gmail.com
Twitter: @onnoh
M: +31 6 27037165
LinkedIn: www.linkedin.com/in/onnohansen
Blog: identifeye.wordpress.com

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Generation F

  • 1. GENERATION F “Generation Fragmentation” Concept by Beata Staszynska and Onno Hansen
  • 3. Sources (2) - Report https://ezzev.files.wordpress.com/2016/02/ outcomes-v21.pdf
  • 5. Fragmentation amplifiers • Media: Incidents and sound bites • Social media: No-context information, short messages and trolling • Politics: Rise of populism and polarization • Parent and education: Scarce quality time and fear to be an authority • Age peers: Echo rooms
  • 6. How Generation F selects information • Social evidence, cognitive bias • Short attention spans • No filter for negative information • No dreaming, rather realism • No learning experience
  • 7. Generation F wants to communicate • Preference for asynchronous communication • By means of technology • Want: – Privacy – Affirmation, be important, be understood – Security
  • 8. How Generation F views adults • Do not understand online communication • Do not understand new technologies • Do not want and have no time to communicate – just interfere • Calculate, lie • Check, spy • Are moralistic • Use different ‘frames’
  • 9. How to approach Generation F? • Online contact – Asynchronous, casual • Positive empathy – Interactive didactics, prophylactics • Constructive confrontation – Putting sure identity labels in perspective • Empowering citizens’ skills – Conduct a dialogue, negotiate, attain common understanding, solve conflicts, react to new situations, lifelong learning – Be able to deal with ‘Others’ and new situations
  • 10. Effect on Generation F • Less isolation • More trust • More resilience • Less us/them thinking • Longer concentration spans • Less fatigue • More critical and logical thinking • More ‘flow’
  • 11. Contact – Onno Hansen E: onno.hansen@gmail.com Twitter: @onnoh M: +31 6 27037165 LinkedIn: www.linkedin.com/in/onnohansen Blog: identifeye.wordpress.com