1) The document discusses analytics for online education courses delivered through the ionisx.com platform using Splunk. 2) It provides an overview of the data collection, transformation, analysis and reporting capabilities of Splunk for metrics like video playback, problem submissions, discussions, and logins. 3) The analytics can provide insights about learner engagement and profiles, as well as metrics for instructional teams, marketing, and operations through reports on topics like time spent, activity levels, and geographic locations.

1. ANALYTICS WITH SPLUNK
Philippe Chiu | Managing Director | 2014.11.18

2. 1st SPOC in January 2014
1st Flipped class in February 2014
1st MOOC in March 2014
Produced
20 courses
(mostly self-paced)
ionisx.com
intra-Startup
backed by IONIS Education Group
Delivering
French content

3. FAMILIAR WITH THESE?

4. FAMILIAR WITH THAT?

5. FAMILIAR WITH THAT?

6. IS THAT IT?

7. IS THAT IT?

8. HOW?

9. +
Great platform Leading data-analysis
( can’t be wrong ! )

10. ARCHITECTURE OVERVIEW
Discussions Instructors
Users Open edX
Data
Analytics
Forward (ASAP)
or
Buffer
Courses

11. CAT | GREP | SED | EXCEL

12. PROCESS
Collect Transform Analysis Reporting
Videos
Problems
Login
Forum
Wiki
Lookups Jointures Time Charts
Visualisations
Maps
IP Location Transactions
Stats

13. COLLECT
Video
load, play, stop
pause, seek, speed_change
Problem
submit, check, grade
Discussion
create, reply, favorite,
Login pin, vote, follow
auth strategy, email domains,
time of day…

14. TRANSFORM
{"username": "pchiu", "event_type": "play_video", "ip":
"163.5.100.187", "agent": "Mozilla/5.0 (Linux; Android
4.4.2; GT-I9505 Build/KOT49H) AppleWebKit/537.36
(KHTML, like Gecko) Chrome/35.0.1916.122 Mobile
Safari/537.36", "host": "courses.ionisx.com", "session":
"efe6b61c6935d30a6fb0e6d4ba589f4c", "event": "{"id":
"i4x-eartsupX-017-001-001-
video-4f1d0ed9633047fd90ea42d85b7a4939",
"currentTime":200,"code":"fc5ypHCEDYA"}",
"event_source": "browser", "context": {"username": "pchiu",
"user_id": 2, "ip": "163.5.100.187", "org_id": "eartsupX",
"agent": "Mozilla/5.0 (Linux; Android 4.4.2; GT-I9505 Build/
KOT49H) AppleWebKit/537.36 (KHTML, like Gecko)
Chrome/35.0.1916.122 Mobile Safari/537.36", "host":
"courses.ionisx.com", "session":
"efe6b61c6935d30a6fb0e6d4ba589f4c", "course_id":
"eartsupX/017-001-001/2014-SPRING", "path": "/event"},
"time": "2014-05-23T14:59:30.329084+00:00", "page":
"https://courses.ionisx.com/courses/eartsupX/
017-001-001/2014-SPRING/courseware/
803452e9b3324e35bbac984ffa467923/
b24681b324944bc2b120e0dda52a65a1/#"}
| lookup edxUser username OUTPUT user_email | iplocation ip
| lookup edxCourse context.course_id
OUTPUT course_name

15. TRANSFORM (LOOKUP TABLES)
Static (csv) or Dynamic (script)

16. ANALYZE
Time spent
(overall, videos)
Video events
(unique, count,
speed changes…)
Detect learner profiles
(active, passive, lurkers,
performers, rushers, steady…)
Problem answers
breakdown
(correct, incorrect,
ratio…)

17. REPORT (INSTRUCTIONAL)
pause_video events
breakdown (30s range)

18. REPORT (MARKETING)
Geolocation
Conversion rates per page

19. REPORT (OPS)
Activity per hour of day
Activity per day of week

20. REPORT (GLOBAL)

21. REPORT : FEATURES++
Real-time Mobile Pivots
(yes, really)
Alerting Meta Data Time buckets
…
…

22. IT’S ONLY THE
BEGINNING
(YOU KNOW THE STORY…)

23. INTRODUCING
“ IONISX SCORE “

24. IONISX SCORE
• the Active (discussion)
• the Watcher (video, textbook)
• the TA-tobe (problem efficiency)
• the Lurker (courses browser)
Sample

25. IONISX SCORE
Forum exemple
Video exemple

26. MERCI ! @IONISx
fb.me/ionisx
IONISx
IONISx
Join us @ 5PM
Demos…
Discussions…