1. Target audience (Horror Films)
i. What is your age?
ii. What is your gender?
iii. What is your opinion on horror films?
iv. Do film trailers for horror films influence your decision on whether or
not you want to watch a film?
v. What is your favorite type of horror film e.g. gore/suspense?
vi. What do you think makes a good horror trailer? What do you expect to
see?
vii. What makes a horror film memorable? What do you like most about
them?
viii. What horror films have you liked most and why?
ix. What do you enjoy/like most about horror films?
i. 18
ii. Male
iii. Not my favorite genre, but I watch them. I mainly like crappy horror movies
from the 70s-80s.
iv. Yes.
v. Either classic horror or eighties slasher.
vi. I like to see an interesting concept or a dynamic villain.
vii. Usually the villain or the way in which the film is shot.
viii. Nightmare on Elm Street series because they are ultra-cheesy. Also The
Shining because it is just a beautiful picture. I also like the classic Universal
monster movies because they are classics!
ix. The same things I like about any movies.
Over 25
Female.
They're ok, very few that's not clichéd with bad acting
Sure it does, a trailer is usually an ok indication of the movie. Besides, I love
trailers of all kinds and think the ability to make a good trailer is as much an
art as making a movie
Supernatural occurrences i.e. such as Event Horizon [but not Paranormal,
that sucked]
Hmm, difficult
An intense and frightening villain
Event Horizon, The Shining, Alien [as mentioned, good villains, some
supernatural elements, chilling] - haven't been truly frightened of a movie
since I was a kid and watched Halloween, but I like it when its freaky and
chilling
The thrills and the chills! Lol
I'm 21 years old
Male

2. I love horror movies especially the ones that are actually scary/creepy
Yes because then I can see what the movie is about and if I will actually like
it, it helps to know the director/writer too
I like all types of horror movies but I especially like it to be suspenseful/scary
but with blood/gore/violent/nudity always make it better. I'm a big horror
movie buff.
A good horror trailer is something that will scare you watching it or get you
intrigued by it. I expect to see what the movie is about and something that will
make it scary.
What makes a horror movie memorable is the fact it will scare the hell out of
me and had a good story and great characters. I like the adrenaline rush I get
by watching them and I like getting scared and I like to think about what I
would do if I was in their situation. Horror movies are great and it helps when
you had a long day and it's great entertainment.
The Strangers, Vacancy, Silent Hill, Jeepers Creepers, Halloween, Final
Destination 1 & 3, Black Christmas, Dawn of the Dead, Night of the Living
Dead, 30 Days of Night, Friday The 13th, Evil Dead, The Crazies. I like all of
these movies because I love horror movies but I really liked The Strangers
because it was actually scary/creepy and it was based off 3 actual events
that happened. It was something different in the horror genre and it was scary
because it could actually happen and the killers were doing what they did for
no reason other then they were home. Also Liv Tyler did an amazing job in
the movie.
I enjoy getting scared and like relating to the characters to see what I would
do but I love the thrill I get from watching horror movies. It's like riding on a
roller coaster and I just love the adrenaline rush I get and I do love the rated
R horror movies with all the blood/gore/sex/nudity/persuasive
language/violence/disturbing content and that's what makes a horror movie. I
hate PG-13 horror movies because most of the time they suck and are not
well written and appeal more to 12 or 13 years olds who don't know what real
horror is. Also I'm really looking forward to My Soul to Take which hits
theaters Oct. 8th, it looks scary and I will definitely be seeing it. Happy
Halloween!
17
Female
I love them.
Yes, I like trailers that scare me.
Physiological horrors and true story.
I like gory trailers and trailers which leave you in suspense.
A scary villain/killer
I like a lot, Nightmare on Elm Street, Wolf Creek, Saw series.
A scary killer
What is your age? 17
What is your gender? female
What is your opinion on horror films? Some are good but others do not have a
good enough plot line to be interesting

3. Do film trailers for horror films influence your decision on whether or not you
want to watch a film? Yes because I decide if it looks interesting and not too
scary
What is your favorite type of horror film e.g. gore/suspense? Suspense
What do you think makes a good horror trailer? What do you expect to see?
Expect to see the main characters some plot but not a lot then dark and scary
scene with some action shots
What makes a horror film memorable? What do you like most about them? If
the storyline is good and if the actors play the part well, if there are jumpy
scenes that arnt predictable.
What horror films have you liked most and why? Silent hill, Hannibal they both
have good mysterious plot and in Hannibal has a memorable actor
What do you enjoy/like most about horror films? The jumpy bits
17
Male
I prefer comedy, I’m not really interested.
Yes
Suspense
Teaser’s, Scary moments
A cliff-hanger ending. Famous actors or a famous director.
The Dark Knight, because it has a good storyline and lots of action.
Good storyline and action.
What is your age? 16
What is your gender? FEMALE
What is your opinion on horror films? I ENJOY THEM
Do film trailers for horror films influence your decision on whether or not you
want to watch a film? YES HOWEVER I THINK THEY ARE INAPPROPRIATE
TO COME ON THROUGH THE NIGHT AS THEY SCARE ME.
What is your favorite type of horror film e.g. gore/suspense? SUSPENCE!
What do you think makes a good horror trailer? What do you expect to see?
NOT TOO MUCH, DARK AND SCARY AND AT THE END SEE A MASKED
MAN HOLD A KNIFE TO SOMEBODY.
What makes a horror film memorable? What do you like most about them?
THE SUSPENSE
What horror films have you liked most and why? THE HILLS RUN RED AS IT
ISNT PREDICTABLE
What do you enjoy/like most about horror films? SUSPENCE!
What is your age? 13
What is your gender? female
What is your opinion on horror films? There ok if they are filmed right
Do film trailers for horror films influence your decision on whether or not you
want to watch a film? I only like or watch the ones which stand out from the
rest EG: The Hole and Buried alive< the new films that are out now
What is your favorite type of horror film e.g. gore/suspense? All horror related
really

4. What do you think makes a good horror trailer? What do you expect to see?
Something that stands out and looks good, making me want to watch it
What makes a horror film memorable? What do you like most about them?
The best scenes and they stay in your head. If I like the film then I watch it
again
What horror films have you liked most and why? I don’t really sit down and
watch them but if I’ve seen jaws-if that counts :D
What do you enjoy/like most about horror films? I like a horror film if they look
good when I see it for the first time
What is your age? 13
What is your gender? Female
What is your opinion on horror films? I don’t really watch them as I’m quite a
wimp at things like that :P
Do film trailers for horror films influence your decision on whether or not you
want to watch a film? Not really as I don’t want to watch them in the first place
What is your favorite type of horror film e.g. gore/suspense? None really
What do you think makes a good horror trailer? What do you expect to see?
Probably like the best snippets from the film and something that shows you
what its really about
What makes a horror film memorable? What do you like most about them? I
don’t like them at all to be honest
What horror films have you liked most and why? None as I have never seen
one … Well I’ve watched jaws if that counts haha!
What do you enjoy/like most about horror films? Nothing really but if I did then
probably the suspense
17
Female
Depends which horror film it is as long as it isn’t gory I’ll watch it
Not particularly as most horror trailers are the same aesthetically.
Suspense
Horror trailers should give a basic gist of the main storyline, leaving the viewer
on a cliff-hanger rather than giving too much away
Storyline and effects make a horror film most memorable.
Dead Silence was good because it had a good storyline without been too
graphic.
A storyline that makes you think
What is your age? 16
What is your gender? Female
What is your opinion on horror films? They’re scary, so I don’t like them.
Do film trailers for horror films influence your decision on whether or not you
want to watch a film? Yes
What is your favorite type of horror film e.g. gore/suspense? None
What do you think makes a good horror trailer? What do you expect to see?
Action, cliffhanger
What makes a horror film memorable? What do you like most about them? A
good storyline

5. What horror films have you liked most and why? Last house on the left,
because it’s not very scary and it’s the only one I’ve seen.
What do you enjoy/like most about horror films? Nothing.
I’m 13
I’m female
Horror films are alright, but I don’t watch many of them
Not really, because I’d go on whether other people said they were good or
not
A horror film would have to include suspension
A good horror trailer would have to include mysterious characters to include
a tension in the story
The film would have to scare you to make you remember the film
I don’t really watch any films
What is your age? 13
What is your gender? Female
What is your opinion on horror films? They are my favourite genre of films
Do film trailers for horror films influence your decision on whether or not you
want to watch a film? Yes I like horror films that have a bit of mystery and
suspense in the for example ‘ when a stranger calls’ If they are just people
shooting each other I wouldn’t watch it.
What is your favorite type of horror film e.g. gore/suspense? Suspense
What do you think makes a good horror trailer? What do you expect to see?
Suspense, ghosts, mystery
What makes a horror film memorable? What do you like most about them? If it
really scares me
What horror films have you liked most and why? When a stranger calls,
thirteen ghosts, because they really scared me
What do you enjoy/like most about horror films? The fear
What is your age? 13
What is your gender? female
What is your opinion on horror films? I like horror films but I would watch
comedy’s more
Do film trailers for horror films influence your decision on whether or not you
want to watch a film? Yes cause it will show you how scary it is
What is your favorite type of horror film e.g. gore/suspense? suspense
What do you think makes a good horror trailer? What do you expect to see?
the way it shows suspense
What makes a horror film memorable? What do you like most about them? If
there really scary
What horror films have you liked most and why? Orphan because it is so
scary
What do you enjoy/like most about horror films? the thrill of being scared

6. 17.
Male.
I don’t mind them, they’re ok.
Yes.
Gore.
Being able to see the characters and being able to see the good scenes
but always leave enough mystery to the film.
The film being good. The fact that they’re quite scary.
Saw because it makes me ask questions on why he does what he does in
the film.
I enjoy the suspense.