Applying Key Concepts to Music Video

GET AHEAD AT A2! Music Video Theory Introduction An introduction to the key media concepts

AIMS ,[object Object],[object Object],[object Object]

ANDREW GOODWIN’S 6 FEATURES OF MUSIC VIDEOS ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],From Andrew Goodwin, DANCING IN THE DISTRACTION FACTORY, 1992.

GENRE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

AUDIENCE ,[object Object],[object Object],[object Object],[object Object],[object Object]

NARRATIVE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

REPRESENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],A star is an image not a real person that is constructed (as any other aspect of fiction is) out of a range of materials ( Richard Dyer )

BEYONCE – IRREPLACEABLE (2006) Genre Pop ballad with R&B influences Flash car/strong female Performance towards end of video Illustration of lyrics through narrative Narrative Linear/illustrative Narrated by lead singer Cross cuts Female empowerment theme. Triumphant resolution. Audience Target audience – 15-30 yr old female Also appeals to males through choice of costume by Beyonce Female audience can identify with the character and the situation in which she finds herself. Representation Star Image: Strong, female lead, confident persona Laura Mulvey – notion of looking – use of mirrors when getting dressed

ACTIVITY ,[object Object],[object Object],[object Object],[object Object]

Applying Key Concepts to Music Video

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Applying Key Concepts to Music Video