Principles of Virality: a Portent U Webinar by Sara Lingafelter
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Learn the difference between popularity and virality, and receive helpful advice about how to activate your audience to help spread the good word about your brand. The guest appearance by Aristotle will SHOCK you! With a focus on how virality can both help and hurt your brand, you'll walk away with a cheat sheet for how to increase the reach of your social media, infographics, videos, and other content marketing.
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Principles of Virality: a Portent U Webinar by Sara Lingafelter
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- 12. • • Low (or no) reach on FB Increased reach & engagement on FB
- 14. • • • • • • • •
- 18. Screenshot from Microsoft ViralSearch: http://bit.ly/1l2Ze05 • Story started with Forbes (1 million followers). People who follow Forbes shared, but there was little sharing past the first generation of shares. • Traditional broadcast- style media. • Doesn’t go beyond first generation.
- 20. Screenshot from Microsoft ViralSearch: http://bit.ly/1l2Ze05
- 24. Image by jlorenz1 via Wikipedia, used under the Creative Commons.
- 25. • • • •
- 27. Image by flickr user ankakay used under Creative Commons. http://bit.ly/1mFAFZo
- 54. http://on.fb.me/1nHbsLx Paid reach: 20k Organic reach: 1,23 Viral reach: 8,388 Total reach: 29,744
- 55. Social Success: Plan. Post. Promote.
- 56. Website Referral Traffic 1,086%Social Referral Traffic Increase
- 57. Paid reach: 0 Organic reach: 180 Viral reach: 4,364 Total reach: 4,530