Principles of Virality: a Portent U Webinar by Sara Lingafelter

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6 j'aime•1,052 vues

Learn the difference between popularity and virality, and receive helpful advice about how to activate your audience to help spread the good word about your brand. The guest appearance by Aristotle will SHOCK you! With a focus on how virality can both help and hurt your brand, you'll walk away with a cheat sheet for how to increase the reach of your social media, infographics, videos, and other content marketing.

Marketing Technologie Business

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Low (or no) reach on FB
Increased reach &
engagement on FB

Screenshot from Microsoft ViralSearch: http://bit.ly/1l2Ze05
• Story started with
Forbes (1 million
followers). People
who follow Forbes
shared, but there was
little sharing past the
first generation of
shares.
• Traditional broadcast-
style media.
• Doesn’t go beyond
first generation.

Screenshot from Microsoft ViralSearch: http://bit.ly/1l2Ze05

Image by jlorenz1 via Wikipedia, used under the Creative Commons.

Image by flickr user ankakay used under Creative Commons. http://bit.ly/1mFAFZo

http://bit.ly/1igx784
http://bzfd.it/1gyMEzS

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50
http://bit.ly/PubKta

http://on.fb.me/1nHbsLx
Paid reach: 20k
Organic reach: 1,23
Viral reach: 8,388
Total reach: 29,744

Website Referral Traffic
1,086%Social Referral Traffic Increase

Paid reach: 0
Organic reach: 180
Viral reach: 4,364
Total reach: 4,530

http://www.portent.com/blog/seo/portent-
com-manual-penalty.htm

https://plus.google.com/+IanLurie/posts/GpSs
MEvz2Mm

Principles of Virality: a Portent U Webinar by Sara Lingafelter

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Principles of Virality: a Portent U Webinar by Sara Lingafelter

2. • • • •

5. http://bit.ly/1mF05Gz

8. • •

9. http://bit.ly/1mF05Gz

10.

11. • http://bit.ly/1hpWjc1

12. • • Low (or no) reach on FB Increased reach & engagement on FB

13. • http://bit.ly/1iacWxt

14. • • • • • • • •

15. http://bit.ly/1lGa3DM

16. http://bit.ly/1jCcepl

17. http://onforb.es/1fqO5AF

18. Screenshot from Microsoft ViralSearch: http://bit.ly/1l2Ze05 • Story started with Forbes (1 million followers). People who follow Forbes shared, but there was little sharing past the first generation of shares. • Traditional broadcast- style media. • Doesn’t go beyond first generation.

19. http://bit.ly/1lGy79y

20. Screenshot from Microsoft ViralSearch: http://bit.ly/1l2Ze05

21. http://bit.ly/1fqOeEq

22.

23.

24. Image by jlorenz1 via Wikipedia, used under the Creative Commons.

25. • • • •

26.

27. Image by flickr user ankakay used under Creative Commons. http://bit.ly/1mFAFZo

28. http://bit.ly/1nrjRq0

29. http://bit.ly/1igx784 http://bzfd.it/1gyMEzS

30.