1. HomeHealthHub
TRUSTedCare
Monitoring and streamlining the caregiving process
Nick Broten
Joe Levine
Kevin Zhou
Number of people we spoke to yesterday: 22
Number of people we spoke to total: 36

2. Software engineering. 1. Active retail investors who
Computing infrastructure Free 1 month trial period to do significant research before
(Amazon Cloud). How do one decide whether attract users. buying or selling: “stock
Marketing. to buy or sell a stock ?
nerds.”
Financial time series data Possible referral rewards.
Information overload!
providers. 2. Corporate financial
(instantaneous, high time analysts.
Assumption: Investors want
resolution) to take historical events into
Both groups want to organize
account when buying and
diffuse historical information,
Driving traffic to news selling stocks.
to make good buy/sell
websites. decisions.
No convenient tool exists to
aggregate or visualize this
information.
Engineers, news
recommendation algorithm We provide a single,
development. Customers want a clean,
customizable dashboard to
easy-to-use, customizable
store and display historical
web interface.
data.
Personnel. Marketing. Monthly customer subscriptions.
Technical computing infrastructure. Tiered?
Subscriptions to paid financial content.

3. Business Model Canvas v2
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Computing
(amazon) Save investors time by organizing Two potential customers:
& curating news.
Financial 1. “Active” retail investors.
data providers
2. Professional investors.
Key Resources Channels
Algorithms & expertise
to classify and rank news.
Cost Structure Revenue Streams
Subscriptions to financial data.
Technology infrastructure
Many existing news aggregators
Personnel using human curated news.

4. Demographic Trends
The elderly population is growing rapidly.
Number of new nurses has remained steady.

5. Vetting caregivers. We provide a Reputation scores Elderly patients
trusted online and management who want to stay at
Handling payments source of home for caregivers. home, and their
from patients to health care.
families.
caregivers.
We connect
Nurses and other
caregivers to hard
home caregivers.
to reach clients.
Network of trusted To patients:
caregivers. hospitals
To caregivers:
Advertise at
schools.
Customer service personnel, insurance, Percentage or fee per transaction.
sales team.
Secondary markets, advertising.

6. What We Learned
• The caregiver-patient matching market is crowded
– Care.com (109M venture funds, modern infrastructure)
– Intel® Health Guide
– Offline incumbents
• Matching markets don’t solve the key problems associated
with the caregiver-patient relationship (abuse, trust,
communication walls)
• PRESCREENING AND REVIEWS CAN’T PREVEN’T ABUSE
(opportunities for abuse develop over time, trusted caregivers
sometimes overstep their power)

7. Demographic Trends
The elderly population is growing rapidly.
Hypothesis: existing players are
waiting for demographic trends to steady.
Number of new nurses has remained
produce a larger web-savvy
customer base

8. Community organizations Vetting caregivers Legal protection from (Possible) checkups Elderly patients who want
and churches fraud
Setting up contracts to stay at home, and their
An easy to use app to Robust customer relations
with financial and legal families.
Financial institutions manage and monitor the staff
oversight. Managing caregiving process
payments between Access to discretionary
Medicare patients and providers. spending for elderly
patients Nurses and other
caregivers
Hospitals, financial
Independence and
institutions
empowerment as a
Network of trusted caregiver
Matching sites like
caregivers Care.com
Legal fees, direct sales, customer relations staff Subscription service?
Secondary markets, advertising.

9. Caregiver Trust Fund
• Caregiver fees
• Household expenses
Caregivers Families

10. Caregiver Trust Fund
• Caregiver fees
Patient oversight
• Household expenses
Web/mobile
system faciliating:
• Expense management
 Groceries
 Home repair
 Patient
discretionary
spending
• Integration between
multiple caretakers
• Checkups and bill
payment
• Patient-family-
caregiver
communication
Legal agreement limiting caregiver access to
Caregivers external account
Families

11. THANK YOU!
WHAT’S NEXT?
• More customer discovery
• More learning on distribution channels and
legal issues