Make something different..

2. INTRODUCTION
• About shatto milk company
• Way to make money

3. History…..
in 1972 Barbara married
Leroy shatto
In the mid 1990’s the farm
could no longer sustain
In 2001 Leroy and Barbara
began to investigate new idea
On June ,2003 shatto milk company was born

7. Hindrances faces by small
dairy farms
Falling milk prices
No profit
Closure of dairy farms
Increase in production cost
with low milk price
Import of milk protein
Biggest expenses remained to be cow feed, labour,
glass bottle

8. MARKETING PROGRAM
 Selling farm fresh milk at consumer doorsteps
 Milk packed in retro glass bottles
 Sell milk directly to the retailers
 Started tour operations to the firm
 Donated milk to some schools, Ngo’s

9. CHALLENGES AFTER
SUCCESS
 OTHER FARMS EMULATE THE SUCCESS
OF SHATTO MILK CO.
 Experimenting with glass bottles
 Galvanized steel products.
 Home deliveries
 But it was not all that easy, as
Huge investment in upgratdation.
 Less Environmental concern about
the wastes produced.
 Demand for organic milk.
 Difficulty in finding market and distribution partners

10. DIFFERENTIATION AND
POSITIONING
Milk is rich and thick
Tastes like milk used to taste
Using glass bottle
Hormone-free milk and quality milk
Bearing the slogan “milk at its finest”