ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
Marketing Strategies for Your Library
1. Marketing Strategies for Your Library Susan Geiger and Anne Arriaga Computers in Libraries Moreau Catholic H. S. Washington DC March 21, 2011 Full Service Library
2. Four cornerstones to marketing strategy Marketing 101 Our Right to Win Our Powerhouse What we are uniquely able to own Who we talk to Our Image
8. “No amount of …promotion is going to make you relevant. Your vision for how the library can contribute …makes you relevant.” -Paul Gandel From Buffy Hamilton’s presentation, Beyond Balance: Participatory Librarianship for Creating, Connecting, Conversing, and Contributing
15. A strong brand enables a company to communicate their difference, express their value, and essentially tell their unique story in a clear, concise manner. Garr Reynolds
19. School libraries are learning laboratories… --Ross Todd and Carol Gordon School Libraries, Now More Than Ever:A Position Paper of The Center for International Scholarship in School Libraries
50. OUR JOB The mission of the MCHS Library is to ensure that students and staff know how to find, assess, interpret, and synthesize information. This mission is accomplished by providing access to information in all formats, working with faculty and other educators, and designing learning strategies to meet the needs of students. The library prepares students for a successful post-secondary experience and for life-long learning.
51. YouDream It… We will build it for you. We will help you use it. We will learn something new together. This is our job.
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54. Parent Club Meeting February 2, 2010 TECH SAVVY PARENTS A Presentation by the Moreau Catholic High School Library
103. Image Credits Slide 27 http://commons.wikimedia.org/wiki/File:Harvard_Rowing_Crew_at_Henley_2004_-2.JPG Slide 32 http://thegoldguys.blogspot.com Slide 33 http://www.flickr.com/photos/chailey/138654755/ Slide 45 Simon Tong via CC http://si.smugmug.com/Portfolio/Portfolio/1674201_UxZmP#82090714_6s4kK Slide 70 http://www.flickr.com/photos/usefulguy/226373498/sizes/z/in/photostream/ Slide 74 http://www.geograph.org.uk/photo/612827 Slide 100 http://www.flickr.com/photos/chberge/3803475294
Notes de l'éditeur
NASA
CC image via http://www.flickr.com/photos/dailypic/1459055735/
A fundamental mistake people often make when talking about branding is confusing the brand identity with the brand. What's the difference? In a nut shell, the brand is intangible, has a more visceral appeal, and targets our emotions. The brand is who you are and what you stand for, remember. A brand is a promise, that is perhaps the clearest definition of brand. But a promise is not something you can touch or see really is it? Brand identity is that external part of the brand that we can see, touch, hear, smell, etc. Examples of items that make up one's brand identity portfolio are business cards, the website, your slide presentations, brochures, TV commercials, print advertising, your store interior design, and of course, your logo. A brand is not a logo, but a brand's logo may indeed be the single most important identifying marker there is. A logo is the brand's mark of distinction which distinguishes them and identifies them instantly.TOPy