Presentation given during the Ohio School Boards Association Workshop entitled "Are You Being Heard?" Deals with web 1.0 vs. web 2.0, e-newsletters and social media for school districts.
9. Why use email newsletters?
>67% of people 18+ prefer email
NOW, in 5 years 67% will still prefer
email.
*source:emarketer.com2008
osba workshop
02.25.09
10. Benefits of e-newsletters:
>Versatile
>Can be used to inform & educate
>Can reach all constituencies
>Showcase as leader in technology
>Cost-savings
>Allow for measurement
osba workshop
02.25.09
11. Tips & Suggestions:
>Build & maintain email database
>Create a template
>Professional look, design/Brand it!
>Create as an HTML, but create
option for PDF version & plain text
osba workshop
02.25.09
12. Tips & Suggestions:
>Write articles with links to your
website
>Brief articles or “snippets” with
“READ MORE” option link
>Include news briefs, Q&A’s, tips
>Commit & be consistent
osba workshop
02.25.09
13. Words of Wisdom:
>EDUCATE
>Think about how much email
you receive & delete
>Give opt-in option
>Frequency is out
osba workshop
02.25.09
14. Tools you can use:
Constant Contact
iContact
Mail Chimp
osba workshop
02.25.09
16. Why use social media?:
>Demographics are changing
>50% of constituents believe it is their
RIGHT to decide whether or not to
receive messages
>By 2015 50% of all web content will
be created by consumers
*sourcefleischmann-hillard
osba workshop
02.25.09
17. Why use social media?:
>Facebook: Over 100 million active
users, 41% over age 35
>YouTube: 118 million visitors per
month, 54% ages 35-64
>More than 40% of women over 40
have a social networking presence
*sourcefleischmann-hillard&emarketer.com
osba workshop
02.25.09
23. Benefits of social media:
>Rapid response to rumors/criticism
>Build a network of key
communicators/word-of-mouth
>Dialogue w/constituents
>On-going idea development
>Provides testimonials
>Create communities
osba workshop
02.25.09
24. Final Thoughts:
>Decide what works for you
>Know your audience
>Be proactive
>Train & educate
>Measure success/failure
osba workshop
02.25.09