2. RK SWAMY BBDO
An advertising agency, ranked
consistently among top 10 in India.
•R K SWAMY Advertising Associates Private
Ltd. opened for business on April 3, 1973
•Joined hands with the BBDO Worldwide
Network in 1986, long before such tie-ups
became the trend in the industry.
3. PURPOSE
R K SWAMY BBDO has a simple goal:
To assist Clients by developing solutions to their marketing
communication problems and providing
the intelligence and support to help them reach their goals.
4. R K SWAMY BBDO is an Agency of the BBDO Worldwide
Network.
•BBDO is wholly owned by the Omnicom Group Inc, the
world's leading marketing communications group, BBDO is
ranked among the top three agency networks in the world. Its
offices span 250+ cities across 70+ countries.
•BBDO serves the marketing communication needs of leading
companies like Pepsico, DaimlerChrysler, Mars,
Wrigleys,Sainsbury's, Guinness etc.
• BBDO is arguably the most creative global Agency network,
having won more awards in the leading shows of the year
than any other network.
5. CLIENTS
Corporate
Titan
Airline & Hospitality United Spirits
Air India NTPC
Mercure Homestead Residences
Education
Automotive & Related
Indian School of Business
Mercedes-Benz India Ltd
CMS Infosystems
Piaggio Vehicles
Suzuki Motorcycles Financial Services
Life Insurance Corporation
Volvoline Cummins
NABARD
Consumer Durables Reserve Bank of India
Hawkins Cookers State Bank of India
Orient Fans FMCG
Faber Castell Mars - Snickers
Nilkamal Moods Condoms
Singer Sewing Machine Rasna
6. COMPETITORS
•Ogilvy & Mather
•JWT
•Mudra Communication
•McCann Erickson India Ltd.
•Leo Burnett India Pvt. Ltd
10. HANSA RESEARCH – THE RESEARCH
ARM OF RK SWAMY BBDO
•Hansa Research is the fastest growing market research Company
in India,
•Hansa's Research solutions include brand health measurement
and tracking, customer satisfaction measurement, advertising pre-
testing, advertising effectiveness measurement, product testing
&concept testing
•In partnership with Media Research Users Council, Hansa
Research conducts the worlds largest Media Research- Indian
Readership Survey - with an annual sample size of over 250,000
covering Urban and Rural India.
11. PROJECTS(PROBABLE) …….(CONTD)
2.Interactive Services
Leverage the online medium effectively to
meet client's marketing objectives.
To do this we offer Strategic Services,
Creative Services, Marketing Services &
Performance Analytics.
Whether used individually or holistically
each service builds brand promise online.
12. REFERENCE
1. RK SWAMY BBDO Official Website
http://www.rkswamybbdo.com
2. Philip Kotler(2011), Principles Of Marketing, Delhi CA: Pearson
3. WIKIPEDIA
http://en.wikipedia.org/wiki/BBDO
4. THE STEPS IN MARKETING RESEARCH PROCESS
http://researchml.org/the-steps-in-marketing-research-process/
Accessed on : 12th April 2012
THANK YOU!
