Skuuber Consumer Product Concept Testing Breakthrough

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Skuuber offers a low-cost product concept testing service that surveys 500 US consumers for $2900. Their 21-page report provides diagnostic metrics like a Skuuber Score to predict retail sales potential and help with marketing, pricing, and distribution strategies. Their fast turnaround of 72 hours and standardized approach aims to improve new product success rates compared to traditional market research methods.

Business

Consumer Product Concept Testing Breakthrough methodology: cost, speed, affordability

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Inadequate or faulty consumer market research and analysis is the #1 cause of new product failure. ,[object Object],Source: Cooper, Winning at New Products

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Skuuber Consumer Panel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sample questionnaire screen --- one of nine seen

Questions Asked & Issues Explored ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Skuuber Score®: Net Retail Sales Potential ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Skuuber Consumer Product Concept Testing Breakthrough

1. Consumer Product Concept Testing Breakthrough methodology: cost, speed, affordability

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