Digital selling and social selling are two distinct approaches to leveraging technology for sales purposes. Digital selling encompasses a broader spectrum, involving the use of various digital tools and platforms such as email marketing, search engine optimization (SEO), and online advertising to reach potential customers. It focuses on utilizing digital channels to engage with prospects, nurture leads, and ultimately drive sales. On the other hand, social selling specifically emphasizes leveraging social media platforms like LinkedIn, Twitter, and Facebook to establish and foster relationships with prospects. It involves building a personal brand, sharing relevant content, and engaging in conversations to create trust and credibility, ultimately leading to sales opportunities.

1. DIFFERENCE
BETWEEN DIGITAL
SELLING
AND
SOCIAL SELLING
A
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2. Introduction to Digital Selling and
Social Selling
Digital Selling
Digital selling utilizes various digital tools
and platforms to streamline the sales
process, such as customer relationship
management (CRM) software, email
marketing, and online advertising.
Social Selling
Social selling involves using social media
platforms like LinkedIn, Twitter, and
Facebook to connect with potential
customers, establish thought leadership,
and nurture relationships.

3. Definition and Key Strategies in
Digital Selling
and
Social Selling
Digital Selling
Strategies
Leveraging data-driven insights,
automation, and multichannel
marketing to reach and engage with
prospects.
2 Social Selling
Strategies
Building personal brand, engaging
with target audience, and fostering
relationships on social media.
3 Combining
Approaches
Integrating digital and social selling tactics to create a comprehensive and effective
sales strategy.
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4. Differences Between Digital
Selling and Social Selling
Scalability
Digital selling is highly
scalable, while social
selling is more
personalized and
relationship-driven.
Automation
Digital selling leverages
automation, whereas
social selling requires a
more manual, personal
approach.
Customer
Engagement
Social selling focuses on
building trust and
relationships, while digital
selling emphasizes
efficiency and reach.

5. Contact Us
Phone
+91-9717900635
Email
info@aosdigitalmarketing.com
Address
Baba Complex, U 135, 1st Floor, Laxmi
Nagar, In front of Gate No. 4 Laxmi Nagar
Metro Station, Delhi 110092

6. Thank You