The concept described is how to build a web searchengine within a niche vertical, and test it lean on a small market (Denmark). The slidedeck was used at an examination at the Danish IT University in Digital Entrepreneurship. Read the full story on how we did it here http://blog.yggdrasil.me/post/53587766041/how-we-build-and-validated-a-startup-concept-in-10 and see the process of which is was done in video here https://vimeo.com/64520024