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Paul Bernal
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Rise and Phall
1.
Rise and Phall?
Lessons from the Phorm Saga Paul Bernal – p.a.bernal@lse.ac.uk
2.
Phorm’s ‘Webwise’ Complete
behavioural targeting A rising star of a rising sector?
3.
Issues with Webwise
Intercepts communications The ‘masquerading’ cookie Complete surveillance
4.
Sensitive data? Personal
data? BUT… Phorm links it to a ‘non-personal’ UID, not to a person or IP address
5.
The Rise of
Phorm? Allies in business Support from government Some privacy ‘endorsement’?
6.
Secret trials!
7.
Legal challenges…
8.
Media wars…
9.
European intervention…
10.
A ‘privacy friendly’
system?
11.
The fall of
Phorm…
12.
The fall of
Phorm…
13.
Symbiotic regulation?
14.
Phorm used the
big guns… The law… Business Government
15.
The power of
an active community As protestors As citizens As customers
16.
The letter of
the law… … vs. what people believed was right
17.
Facebook’s Beacon Same
kind of story same kind of result
18.
Google StreetView Just
as intrusive… Why a different result?
19.
The Phall-out… For
the UK government… … and for the behavioural targeters
20.
A balanced and
beneficial symbiosis? Paul Bernal – p.a.bernal@lse.ac.uk
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