The document discusses effective advergaming. It defines advergaming as using video games to advertise products, organizations, or viewpoints. It notes that the goal of an advergame is to pass a message rather than entertain. The document discusses using the elemental tetrad of aesthetics, story, mechanics, and technology to design advergames around themes and choices that align with the target audience. It emphasizes the importance of iteration in developing high quality advergames and provides examples of real advergames.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Effective Advergames
1. ADVERGAME OUI
UN BON JEU SURTOUT
Thursday, September 13, 12
2. BONJOUR, JE SUIS
STÉPHANE HANSER
JE CROIS MON APPROCHE A MON ACTIF
Captive Studio, société qui
développe des jeux pour des
créer des expériences
qu’une communication efficace gens qui ne jouent pas
participatives et accessibles, à
est une communication travers des produits ou des
responsable promotion des méthodes agiles
méthodes
et de l’organisation en
autogestion
Thursday, September 13, 12
3. PROGRAMME
DEFINITIONS COMMENT EXEMPLES
UN BON ADVERGAME L’HEURE DU CHOIX DE LA VRAIE VIE
Thursday, September 13, 12
4. DEFINITIONS
UN BON ADVERGAME
Thursday, September 13, 12
5. DEFINITIONS
?
Advergaming is the practice of using video games to
advertise a product, organization or viewpoint
Thursday, September 13, 12
6. DEFINITIONS
ADVERTISING
people don't buy WHAT
you do, they buy WHY you
do it
- Simon Sinek
Thursday, September 13, 12
7. EX : DEODORANT
A. SEXY C. PROPRE
IL ATTIRE LES FILLES LA CHEMISE PROPRE
B. SPORTIF
AU SEC APRES UN MARATHON
? D. REPONSE D
AUCUN
Thursday, September 13, 12
8. DEFINITIONS
GAMING
Playing a game is the
voluntary attempt to
overcome unnecessary
obstacles
- Bernard Suits
Thursday, September 13, 12
9. DEFINITIONS
BREF
passer un message publicitaire en essayant de franchir volontairement
des obstacles inutiles
BUT
le but premier d'un advergame n'est pas de divertir mais de faire
passer le message
Thursday, September 13, 12
10. COMMENT
L’HEURE DU CHOIX
Thursday, September 13, 12
11. THE ELEMENTAL TETRAD
CHARTE
PRODUIT OU MARQUE
AESTHETICS
LE MESSAGE
DONNE LE THEME
STORY TECHNOLOGY
PLATEFORME
FONCTION DE LA CIBLE
MECHANICS
LE CHOIX !
Thursday, September 13, 12
12. DYNAMIQUE
OUR CLIENTS
TERRITORIAL SPACIAL DESTRUCTION
ACQUISITION REASONING COLLECTION TRADING
RACE TO CHASING
SURVIVAL BUILDING OR EVADING
THE END
Choisir une ou plusieurs dynamiques en fonction de la cible
Thursday, September 13, 12
13. ITEREZ
The more iterations a game can undergo, the higher quality it
will be - Brenda Brathwaite and Ian Schreiber
PLAN DO
ACT CHECK
Thursday, September 13, 12
14. EXEMPLES
DE LA VRAIE VIE
Thursday, September 13, 12
15. LE TRANSPIRATEUR
REEL
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed
do eiusmod tempor incididunt ut labore et dolore magna.
Thursday, September 13, 12
16. THE DEEPEST SITE
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed
do eiusmod tempor incididunt ut labore et dolore magna.
Thursday, September 13, 12
17. ON RÉSUME
MESSAGE CHOIX ITERATION
SURTOUT : UN BON ADVERGAME EST CELUI QUI FAIT PASSER SON MESSAGE
Thursday, September 13, 12
18. THAT’S ALL FOLKS
MERCI
DE VOTRE ATTENTION.
HTTP://WWW.CAPTIVE.FR
Thursday, September 13, 12