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Leah Krevit Rice University The Rest of Us Stephen Abram, MLS, Gale Cengage Learning Minnesota/ North Dakota / South Dakota Libraries Oct. 19-20, 2010 Catching the Vision: The Library in 2020
Thank you for inviting me! I want to  share : Major upcoming trends and challenges in Technology, Communities and Librarians Special Surveys of Library Use New National Data on Database Use And I want to meet you.
GOOG
6 Things have Changed . . . A LOT!  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The History of Unintended Consequences & Unpredictability
“ The Internet has now progressed to its infancy”
 
 
 
How can I lead my library and my community or institution to be ready for the next 10 years?
People
 
A 1965 iPhone
Can libraries keep up with change? Can you recall buying a 45? Can you recall dials on TVs? Can you recall dialling?
What We Never Really Knew Before (US/Canada) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We often believe a lot that isn’t true.
People are Changing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
People Have Changed ,[object Object],[object Object],[object Object],[object Object],[object Object]
Have Students Changed?
 
Me
My son: Zachary
My daughter: Sydney
 
 
 
 
 
 
 
NextGen Differences Increase in IQ - 15-20 Points Brain & Developmental Changes Eye Movement Changes Massive Behavioural Changes Major Decline in Crime Rates – 65%+ But still a 70%  behavior overlap with Boomers (see my book chapter)
Discovery & Ideas
Has the future changed? Has our future changed?
 
COWS, etc.
 
 
 
 
 
Diabetes Online Yes, Stephen did just say Lizard Spit
The Future Discovered ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Inter-disciplinary Cross-disciplinary Integrated 2020
Books
Pay Real Attention To Google Editions & Google Settlement Amazon Gutenberg Etc.
Is  Our  Focus On  Books And  Public Image  Limiting  Our Future  Success?
A window of opportunity
 
 
 
 
Do we really care about  containers? Stone – Wax – Scrolls – Books – Next... Paper -- Schmpaper Digital – Schmidgital Holograph . . . Pffft! Transmogrifying Containers
Will Libraries be Device Agnostic?   iPads, Kobos, Kindles,  Nooks, eDGe,  and Mobile Phones?
Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc.  . . .
 
 
Reinvention, Creativity, Renaissance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2020
Media
 
The Move to Streaming ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reinvention, Creativity, Renaissance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobility
Broadband ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
& AMAZON
Reinvention, Creativity, Renaissance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Collections
An New Merging Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Growing Online and Virtual Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Driving User to the Library ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reinvention, Creativity, Renaissance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2020
Libraries Approaching the End Game The Matrix Build it or buy it?
 
 
I   my customers
NOT ENOUGH
 
 
 
 
 
What is the top strategic positioning for libraries Hint – not collections
Trans-Literacy Move beyond reading & PC skills  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Reinvention, Creativity, Renaissance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2020
Strategic Thinking  for Libraries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Framework for Choosing Top Priorities  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2020
What do we need to know? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Thinking  for Libraries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Boomers  launched most of these digital initiatives.  Now what are  we/you going  to do next?
Advance Survey Data for the Library of Virginia Prepared by Stephen Abram and the Gale, Cengage Learning Statistical Analysis Research Team
Reference Facet of the  Library of Virginia Story September 2010 Survey   Data 62 of 91 LVA library systems (68%) I am happy to do this same survey for you at no charge
Yep – We Get Questions ,[object Object],Silly me! --- I forgot language learning . . .
Top 13
The Baker’s Dozen: LVA Top 13 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Gale Cengage Learning  North American Library  Customer Satisfaction  Data: All users: PL, AL, CL, SL, etc. Year One: Aug. 2009 – Sept. 2010 What do we  need to know? What are  we going  to do next?
What do we need to know? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gale Library  Databases Compare  Very Well  to Other  Web Experiences
Digging Into Satisfaction Users will Return and Recommend Once Hooked   3 4 5 9 6 8 7 2 1         High School Student Univers/ College Student Librar’n Other, please specify Teacher Other Profess-ional Profess-or Middle School Student Elementary School Student Overall     Responses: 3,043 2,920 1,570 709 576 576 488 477 148 10,507       29% 28% 15% 7% 5% 5% 5% 5% 1%     Content 70 77 79 69 77 74 67 68 40 73 Look and Feel 64 74 74 64 72 70 61 63 37 68 Navigation 65 71 69 60 69 66 60 63 45 66 Search 61 73 73 60 71 67 59 59 35 66 Site Performance 73 79 77 72 77 76 68 72 52 75 Satisfaction 63 74 72 60 72 66 59 62 35 67 Likelihood to Return 72 82 85 71 82 78 66 69 36 76 Primary Resource 63 73 68 56 70 60 51 60 33 65 Recommend 63 78 83 66 80 72 63 61 36 71    
Library Search Needs to Improve
Who uses e-Resources? The Core User  For Library E-Resources is Clear
Database Users Are Being Successful
 
There are  Training and  Communication Opportunities
More Males Use Library Databases Than Usual
There is Not  A Demographic Swing in Online Usage
Library Users Trust Library Databases More.
School is the Sweet Spot – But Other Users Abound Too.
Library’s Natural Allies  Are Big Users & Potential Partners.
Wow! Only 29% of Users Find E-Resources  Through Our  Websites.
OMG - 39% of Your Users Are in Your Databases for  For the Very First Time!
Your Users  Will Recommend  Your Databases Your Users  Will Recommend  Your Databases
Your Users  Respect Your Databases As Primary Sources
Your Users  Are Likely to Return
Your Users  Evaluate  Your Services as Meeting  Expectations.
 
 
 
 
 
There’s Great News! We have Room for Improvement BUT  Library Databases Compete  Very Well  with User Expectations and  Needs Fulfillment.
 
 
 
The School Cycle Drives Many Usage Scenarios
Upcoming Gale Surveys CATS DOGS CATS &  DOGS
 
 
 
Strategic Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Community Stories
Relationships Stories
Personalization Differentiate
Comfort
Serve Everyone!
The power of libraries
Speak Out!
Surprise Them!
Trust Experiments!
It Takes A Team: Work Together  & Pick Each Other Up
 
Stephen Abram , MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 [email_address] Stephen’s Lighthouse  Blog http://stephenslighthouse.com Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1

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